TODAY Has Won 5 out of 10 Weeks in the Key Demo A25-54 for the 2nd Quarter 2015

TODAY Came Within Just 53k of GMA in the Key Demo for the Quarter, Its Closet Margin Since 1Q’13

TODAY Won Last Thursday in TOTAL VIEWERS, Marking Its 2nd Daily Total Viewer Win this Year and Biggest Single-Day Delivery Since Sochi

For Q2’15 Overall, TODAY Cut GMA’s Key Demo Lead By 62% and Total Viewer Lead by 24% Vs. 2Q’14

TODAY is the #1 Morning News Show in A18-49 for the Quarter, Season and Year 

NEW YORK – July 2, 2015 – NBC’s TODAY was once again the number-one morning show last week in the key demo A25-54, beating Good Morning America for five out ten weeks in the 2nd Quarter 2015.  TODAY also won in total viewers last Thursday, marking its 2nddaily total viewer win this year and biggest single-day delivery since Sochi.  TODAY came within just 53k of GMA in the key demo for the 2nd Quarter, cutting the demo gap with GMA by 62% versus Q2’14 and posting its closest margins in more than two years (since Q1’13).  TODAY also cut the total viewer gap with GMA by 24% vs. Q2’14, its closest total viewer margins since 3Q’12.  TODAY remains the number-one morning news program in A18-49 for the season and year.

TODAY HIGHLIGHTS:

WEEK OF JUNE 22

TODAY was the #1 morning news program among A25-54 and A18-49 viewers

TODAY posts closest non-holiday margin with GMA in total viewers since the Sochi Olympics

TODAY was the #1 morning broadcast on Thursday across-the-board, biggest single-day P2+ win since Sochi

TODAY averaged 1.625 million A25-54 viewers, +10,000 (+1%) more than GMA and +737,000 (+83%) higher than CBS This Morning

• TODAY has now won 4 of the last 7 weeks and 5 of the last 10 among A25-54 viewers
• TODAY’s 1.36 A25-54 rating led GMA by +0.01 and CBS by +0.62

TODAY averaged 1.239 million A18-49 viewers, +13% (+145,000) better than GMA and more than doubling CBS by +109% (+646,000)

• TODAY scored its biggest A18-49 gap over GMA in five weeks
• TODAY delivered a 0.98 A18-49 rating, +0.12 more than GMA and +0.51 ahead of CBS

TODAY averaged 4.384 million total viewers, outperforming CBS by +40% (+1.244 million)

• TODAY posted its closest non-holiday week margin versus GMA since the Sochi Olympics
• TODAY also topped CBS by its widest total viewer margin in 5 weeks

TODAY won Thursday by +133,000 total viewers, +133,000 A25-54 viewers, and +352,000 A18-49 viewers

• TODAY delivered its biggest single-day total viewer win since the Sochi Olympics (2/21/2014) and biggest A18-49 margin in just over a month (5/21/2015)
• In calendar 2015, TODAY has now won 34 broadcast days among A25-54 viewers

TODAY’s total viewer margin with GMA was 58% narrower week-to-week and 46% closer than 2Q’15-to-date levels

The total viewer gap between TODAY and GMA was 53% closer year-over-year

Versus the same week last season, TODAY was up +2% in total viewers and +1% among A25-54 viewers

TODAY is the #1 morning news program among A18-49 viewers this season

QUARTER 2, 2015

TODAY finished #1 with 1.343 million A18-49 viewers, leading GMA by +6% (+79,000) and CBS by +88% (+629,000)

• TODAY has now been #1 among A18-49 viewers for 82 of the last 83 quarters

TODAY averaged 1.752 million A25-54 viewers, +74% (+743,000) more than CBS

• TODAY trailed GMA by just -53,000 A25-54 viewers, its narrowest margin in any quarter since 1Q’13 and its best 2Q gap since 2Q’12 (a TODAY win)
• TODAY closed the A25-5 gap with GMA by 62% compared to 2Q’14

TODAY averaged 4.623 million total viewers, +32% (+1.126 million) ahead of CBS

• TODAY trailed GMA by -482,000 total viewers, its narrowest gap with GMA in any quarter since 3Q’12

RATINGS DATA:

Week of 6/22

Program	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	3.20	13	4,384	0.98	1,239	1.36	1,625
CBS THIS MORNING	2.35	10	3,140	0.47	593	0.74	888
GOOD MORNING AMERICA	3.47	14	4,654	0.86	1,094	1.35	1,615

2Q’15

Program	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	3.37	13	4,623	1.06	1,343	1.47	1,752
CBS THIS MORNING	2.52	10	3,497	0.56	714	0.84	1,008
GOOD MORNING AMERICA	3.78	15	5,106	1.00	1,265	1.51	1,805

TODAY.COM HIGHLIGHTS:

For the 12th straight month, Today.com reached more consumers than GMA on Yahoo.  Almost 30 million unique visitors turned to Today.com in May for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.  For 20 consecutive months (27 out of the last 28), Today.com has reached more mobile consumers than GMA on Yahoo.

Additionally, Today.com’s mobile unique visitors have grown +92% over the last 12 months while GMA on Yahoo has declined -20% for the same period. As such, Today.com has gone from parity in mobile unique visitors in September 2013 to nearly 3x GMA on Yahoo’s mobile visitor number in May 2015.

###

NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.

 

For more information contact:

Megan Kopf Stackhouse
NBC News
e: megan.kopf@nbcuni.com

p: 212-664-6205

Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at www.nbcumv.com.
Follow us on Twitter @NBCNewsPR.

Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at www.nbcumv.com. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.