TODAY Tops GMA for 31 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years

TODAY Tops GMA in Total Viewers Last Tuesday, Its 24th Total Viewer Win Season to Date

TODAY Is #1 in Key Demo Season to Date

NEW YORK – March 19, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54. TODAY marked its 31st consecutive weekly demo win, its longest streak since December 2020. Additionally, TODAY posted its longest unbroken daily demo streak start to the year since 2012.  

TODAY also topped GMA in total viewers last Tuesday, marking its 24th total viewer win season to date. Versus the prior year, TODAY improved its competitive position with GMA in the key demo and total viewers for the 16th consecutive week. 

Season to date, TODAY is the top-rated morning show in the key demo, more than seven times higher than the prior season. TODAY marked its best key demo start to a season versus GMA in five years.


  • TODAY ranked #1 in A25-54 for the 31st consecutive week, the program’s longest winning streak in the key demo in over three years (since December 2020) 
    • TODAY has now won all 51 rated mornings of 2024 among A25-54, its longest daily unbroken demo streak to start the year since 2012
  • TODAY has ranked #1 in A18-49 for 32 consecutive weeks (best A18-49 streak since February 2022) 
  • TODAY ranked #1 in total viewers on Tuesday morning, its 11th head-to-head win over GMA in 2024 and its 24th daily top finish season-to-date (all regular TODAY broadcasts included)
  • Versus prior year, TODAY improved its competitive position with GMA among A25-54 and total viewers for the 16th consecutive week
  • Season-to-date through Week 25, TODAY ranks as the #1 morning show in A25-54 and A18-49 

TODAY averaged 613,000 A25-54 viewers, beating Good Morning America by +92,000 (+18%) and leading CBS Mornings by +209,000 (+52%)

  • TODAY has been the #1 ranked morning show in A25-54 for 31 consecutive weeks (39 of the last 45 weeks) and beaten CBS in the key demo for 1,648 straight weeks (every week since 8/10/1992) 
  • TODAY’s current 31-week winning streak in the key demo is its longest in more than three years (since December 2020)
  • TODAY has ranked #1 in A25-54 every morning of 2024 so far, its longest unbroken daily streak to start the year since 2012

TODAY averaged 403,000 A18-49 viewers, beating GMA by +73,000 (+22%) and leading CBS by +144,000 (+55%) 

TODAY averaged 2.534 million total viewers, leading CBS by +554,000 (+28%) 

  • TODAY has now beaten CBS for 1,648 consecutive weeks in total viewers (since 8/10/1992) 
  • On Tuesday morning, TODAY beat GMA in total viewers (+30,000) for the 11th time head-to-head vs. the ABC program in 2024. TODAY has now won a total of 24 mornings season-to-date when it was rated normally.
  • TODAY has posted at least one daily total viewer win in each of the last 6 weeks

TODAY Digital reached 10.9M unique visitors last week

  • The brand drove 18.9M video views across on and off net platforms

2023-24 SEASON-TO-DATE (9/25/2023-3/17/2024)

TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date


  • TODAY leads GMA by +118,000 A25-54 viewers, more than 7 times higher than prior year (+16,000) and its best start to a season in five years (2018-19)


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