NBC NIGHTLY NEWS WITH LESTER HOLT CONTINUES TO CLOSE COMPETITVE GAPS BY DOUBLE DIGITS SEASON-TO-DATE

‘Nightly News’ Delivers Best Start to Broadcast Season vs. ABC in 4 Years in Key Demos

Week of March 11 Ratings Highlights

  • Season to date, Nightly News improves its competitive position versus ABC across the board by double digits, including by 52% in the A25-54 demo compared to the same time period last year
  • Nightly News continues its best start of the season vs. ABC in 4 years (since 2019-20) in the key A25-54 & A18-49 demos

Week of March 11 Nightly Stats

  • Averages 5.912 million total viewers, topping CBS by + 1.497 million (+34%)
    • Season to date, Nightly News narrows its total viewership gap vs. ABC by 10%
  • Averages 801,000 A25-54 viewers, topping CBS by +156,000 (+24%)
    • Season to date, Nightly News narrows its A25-54 gap vs. ABC by 52%
  • Averages 531,000 A18-49 viewers, beating CBS by +87,000 (+20%)
    • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 42%
  • Across digital, Nightly News delivered 10.1 million video viewers and 1.3 million hours viewed on & off network platforms
  • On YouTube, full episodes reached 693,000 views and 531,000 viewers

WEEK of MARCH 11-17, 2024

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS8015315,912
CBS EVENING NEWS6454444,415
ABC WORLD NEWS TONIGHT1,0357167,358

Note: NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInEmail this to someone