TODAY IS #1 IN KEY DEMO FOR THIRTEEN WEEKS STRAIGHT

TODAY Tops GMA in A25-54 for 13 Consecutive Weeks, Its Best Streak in More Than a Year

TODAY Grows Demo Lead Over GMA Versus Prior Year

TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 5 Years

NEW YORK – November 14, 2023 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54. TODAY marked its thirteenth straight weekly demo win, its longest streak since April 2022. Additionally, TODAY posted its largest single-day demo lead over GMA since November 2022 and grew its weekly demo advantage versus the prior year.

Season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49, marking its best A25-54 start to a season versus GMA in five years.

KEY WEEKLY POINTS:

TODAY ranked #1 in A25-54 for the 13^th consecutive week (TODAY’s longest weekly winning streak since April 2022)
- Monday’s +194,000 A25-54 advantage over GMA was TODAY’s biggest single-day demo win in nearly a year, since Monday 11/14/2022
#1 in A18-49 for the 14^th consecutive week and in 57of the last 62 weeks
- TODAY more than tripled its A18-49 lead over GMA compared to the same week last season
TODAY has beaten GMA by over 100,000 A25-54 viewers in 5 of the last 7 weeks
TODAY has improved its A25-54 & A18-49 advantages over GMA vs. prior year for the 14^th week in a row
Season-to-date through Week 7, TODAY ranks #1 in A25-54 and A18-49
- Among A25-54 viewers, TODAY is posting its best start to a season vs. GMA in five years

TODAY averaged 707,000 A25-54 viewers, beating Good Morning America by +105,000 (+17%) and leading CBS Mornings by +264,000 (+60%)

TODAY has been the #1 morning show in A25-54 for 13 consecutive weeks (21 of the last 27 weeks) and beaten CBS in the key demo for 1,630 weeks (since 8/10/1992)
On Monday, TODAY topped GMA by +194,000 A25-54 viewers, its biggest single-day demo victory since Monday 11/14/2022
TODAY has now beaten GMA in the key demo for 22 consecutive broadcasts, every morning since Tuesday 10/10/2023
TODAY improved its A25-54 lead over GMA vs. prior year for the 14^th consecutive week

TODAY averaged 495,000 A18-49 viewers, beating GMA by +88,000 (+22%) and leading CBS by +215,000 (+77%)

TODAY ranked #1 in A18-49 for the 14^th consecutive week (57 of the last 62 weeks) and has outperformed CBS for 1,630 consecutive weeks (since 8/10/1992)
TODAY has now beaten GMA in A18-49 for 55 consecutive broadcasts, every morning since Thursday 8/10/2023
Compared to the same week last season, TODAY more than tripled its A18-49 advantage vs. GMA (+88,000 vs. +26,000 prior year) and improved its lead vs. CBS by 75% (+215,000 vs. +123,000 prior year)

TODAY averaged 2.854 million total viewers, leading CBS by +512,000 (+22%)