TODAY Posts Closest Total Viewer Margin Vs. GMA in 7 Years

TODAY Wins 149th Straight Week in Key Demo

Lester Holt, Savannah Guthrie, and Chuck Todd Anchor “The Vote: America’s Future” at 8 p.m. ET/ 7 p.m. CT Tonight Live From NBC News World Headquarters in New York

NEW YORK – November 6, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the second consecutive week.  This marks TODAY’s first back-to-back total viewer wins since the Pyeongchang Olympics.  TODAY also won the key demo A25-54 for the week marking 149 straight weeks in the top spot, its best streak in over six years. Season to date, TODAY’s demo lead over GMA is up 60%, and its posting its closest total viewer margin versus GMA in seven years.

TODAY HIGHLIGHTS:

Program	P25-54Rtg	P25-54Imps	P18-49Rtg	P18-49Imps	P2+Imps
TODAY	1.13	1,363	0.76	977	4,002
CBS THIS MORNING	0.64	774	0.45	579	2,957
GOOD MORNING AMERICA	1.05	1,266	0.71	913	3,992

TODAY averaged 1.363 million A25-54 viewers, leading GMA by +97,000 (+11%) and CBS This Morning by +592,000 (+77%)

• TODAY has now ranked #1 among A25-54 viewers for 149 consecutive weeks (best streak in over six years) and 164 of the last 165 weeks
• TODAY delivered a 1.13 A25-54 rating, +0.08 points ahead of GMA and +0.49 points more than CBS

TODAY averaged 977,000 A18-49 viewers, +64,000 (+7%) ahead of GMA and +398,000 (+69%) higher than CBS

• TODAY has been #1 among A18-49 viewers in 168 of the last 169 weeks
• TODAY delivered a 0.76 A18-49 rating, +0.05 points more than GMA and +0.31 points better than CBS

TODAY averaged 4.002 million total viewers, leading GMA by +10,000 (+0.2%) and CBS This Morning by +1.045 million (+35%)

• TODAY ranked #1 among total viewers for the second straight week, its first back-to-back wins since the Pyeongchang Olympics
• TODAY also led CBS This Morning by over one million viewers for the second consecutive week
• Compared to the same week last season, TODAY increased its total viewer advantage over CBS by 57%

SEASON-TO-DATE (9/24/2018-11/4/2018)

TODAY ranks #1 among A25-54 and A18-49

• In A25-54, TODAY’s lead vs. GMA is up 60% while its lead over CBS is up 11%

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

• TODAY’s total viewer advantage over CBS is up 61% vs. the same period last season (+965,000 vs. +599,000 last season)
• TODAY’s total viewer gap vs. GMA is 45% closer than the same period last season
• This is TODAY’s closest total viewer margin vs. GMA in seven years