TODAY’ WINS THE WEEK IN TOTAL VIEWERS AND KEY DEMO

TODAY Posts Its 6th Straight Weekly Across-the-Board Win, Its Best Streak Since February-April 2012

TODAY Wins the Key Demo for 106 Straight Weeks, Its Best Streak in More Than 5 Years

TODAY Is #1 Across the Board Season to Date, Posting Its Best STD Margin Over GMA Since 2011-2012

Megyn Kelly TODAY Posts Best-Ever Ratings, TODAY with Kathie Lee and Hoda Posts Best Ratings in More than a Year

NEW YORK – January 9, 2018 – – TODAY was the number-one morning show outright last week topping the competition in total viewers, A25-54 and A18-49. TODAY has been the number-one morning show across the board for six straight weeks, its longest streak since 2/27/2012 – 4/8/2012. TODAY has now won the key demo A25-54 for 106 straight weeks (122 of the last 123 weeks), its best streak in more than five years.

Additionally, Megyn Kelly TODAY averaged its best-ever weekly ratings in both total viewers and A25-54. The show averaged 2.9 million viewers (up 2% vs. prior week), which is the hour’s highest total viewer delivery since March 2017, and 863,000 in A25-54 (up 2%). TODAY with Kathie Lee and Hoda at 10 a.m. posted its best total viewer delivery in more than a year (since 12/26/2016) and its best key demo delivery since March 2017. The 10 a.m. hour was also up 3% in total viewers versus the prior year.

*Please note – TODAY was based on a four-day average due to the New Year’s Day holiday.

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	3.13	13	4,465	0.91	1,172	1.31	1,576
CBS THIS MORNING	2.60	10	3,606	0.56	716	0.78	944
GOOD MORNING AMERICA	3.05	13	4,276	0.75	970	1.12	1,348

TODAY finished #1 across-the-board for the sixth consecutive week (longest streak since 2/27/2012 – 4/8/2012).

TODAY won all four rated mornings across-the-board

TODAY is currently #1 across-the-board for the season-to-date

TODAY averaged 1.576 million A25-54 viewers, leading GMA by +228,000 (+17%) and CBS This Morning by +632,000 (+67%)

TODAY has ranked #1 among A25-54 viewers for 106 consecutive weeks (best streak in over five years) and 122 of the last 123 weeks
TODAY hit three-week highs in both A25-54 viewership and advantages over the competition (since week of 12/11/2017)
Week-over-week, TODAY saw the biggest increase among A25-54 viewers (+20%, or +259,000)
TODAY also improved its A25-54 lead over GMA vs. prior week (23% higher) and vs. the same week last season (21% higher)
TODAY delivered a 1.31 A25-54 rating, +0.19 points ahead of GMA and +0.53 points more than CBS

TODAY averaged 1.172 million A18-49 viewers, +202,000 (+21%) more than GMA and +456,000 (+64%) higher than CBS

TODAY had its best A18-49 viewership and leads over the competition in three weeks
TODAY’s A18-49 advantage over GMA was 29% higher compared to the same week last season
TODAY’s 0.91 A18-49 rating led GMA by +0.16 points and CBS by +0.35 points

TODAY averaged 4.465 million total viewers, leading GMA by +189,000 (+4%) and CBS This Morning by +859,000 (+24%)

TODAY ranked #1 among total viewers for the sixth consecutive week (longest streak since 2/27/2012 – 4/8/2012).
TODAY’s total viewership hit a three-week high, improving +10% (+397,000) versus prior week
TODAY also had its best total viewer lead over GMA in four weeks (since week of 12/4/2017), 30% higher than the prior week

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers