Delivers Largest A25-54 Audience in Eight Weeks
Grows Week-Over-Week in Key Demo
Ranks #1 in A18-49 for 105 of Last 106 Weeks
NEW YORK (August 15, 2017) – “NBC Nightly News with Lester Holt” won the key demo for the week of August 7th, marking its 60th straight week at #1.
The broadcast continues to dominate with viewers most valued by news advertisers, averaging 1.695 million A25-54 viewers. The broadcast led “ABC World News Tonight” by +77,000 viewers (+5 percent) and “CBS Evening News” by +433,000 viewers (+34 percent). Nightly News grew week-over-week by 3 percent in the key demo, posting its largest A25-54 audience in eight weeks.
For the week, Nightly News averaged 1.199 million A18-49 viewers, outperforming ABC by +90,000 viewers (+8 percent) and CBS by +354,000 viewers (+42 percent). Among A18-49 viewers, Nightly News has won 105 of the last 106 weeks.
7.588 million total viewers tuned into Nightly News on average for the week of August 7, leading CBS by +1.808 million (+31 percent).
Nightly News remains the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.
Weekly Highlights:
- Nightly News averaged 1.695 million A25-54 viewers, outperforming ABC by +77,000 viewers (+5%) and CBS by +433,000 (+34%).
- Nightly News has ranked #1 in A25-54 for 60 consecutive weeks.
- Nightly News averaged 1.199 million A18-49 viewers, topping ABC by +90,000 (+8%) and CBS by +354,000 (+42%).
- Among A18-49 viewers, Nightly News has won 105 of the last 106 weeks.
- Nightly News averaged 7.588 million total viewers, leading CBS Evening News by +1.808 million (+31%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
Week of August 7 – August 11, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7588 | 1.41 | 1695 | 0.93 | 1199 |
| CBS | 5780 | 1.05 | 1262 | 0.66 | 845 |
| ABC | 7836 | 1.35 | 1618 | 0.86 | 1109 |
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