TODAY Tops GMA in the Key Demo A25-54 for the 2017 February Sweep 

TODAY Has Been #1 for 7 Consecutive Sweeps in the Demo

TODAY Has Cut the Total Viewer Gap with GMA in Half Vs. Last Season

TODAY’s Demo Wins Over GMA Have Reached 5-Year Highs, Season to Date

NEW YORK – March 3, 2017 – NBC News’ TODAY was the number-one morning show for the February sweep topping ABC’s “Good Morning America” in the key demo A25-54.  TODAY has now won seven consecutive sweeps and 20 straight months in the key demo.  TODAY has also spent 61 straight weeks in first place (77 of 78 weeks) in the key demo, its best streak in more than four years. TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 46% closer (-142,000 versus -265,000) versus last season. Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election, the month of December, and the third quarter.

TODAY HIGHLIGHTS:

FEBRUARY 2017 SWEEP

	P2+ (000)	A25-54 Rtg	A25-54 (000)	A18-49 Rtg	A18-49 (000)
TODAY	4,320	1.38	1,653	0.96	1,226
Good Morning America	4,677	1.26	1,511	0.87	1,114
CBS This Morning	3,751	0.92	1,106	0.63	809

TODAY ranked #1 in A25-54 for the seventh consecutive sweep period

• TODAY averaged 1.653 million A25-54 viewers, +9% (+142,000) more than GMA and +49% (+547,000) ahead of CBS This Morning

TODAY ranked #1 in A18-49 for the ninth consecutive sweep period

• TODAY averaged 1.226 million A18-49 viewers, outperforming GMA by +10% (+112,000) and CBS by +52% (+417,000)
• TODAY has won every February sweep since 1994, a 24-year run

TODAY averaged 4.320 million total viewers, leading CBS by +15% (+569,000)

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