The NBC News Broadcast Won 33 of Last 36 Sweeps in the A25-54 Demo
Nightly News Increased its A18-49 Demo Win by +62% from February 2016
NEW YORK (March 3, 2017) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the February 2017 sweep period, averaging 2.1 million A25-54 viewers, leading “ABC World News Tonight” by +181,000 viewers (+10%) and “CBS Evening News” by 489,000 viewers (+31%). This represented Nightly News’s biggest February sweep demo win over ABC since 2014. The NBC News broadcast has finished #1 in the demo for seven consecutive sweep periods and 33 of the last 36 sweeps.
Among A18-49, Nightly News averaged 1.5 million viewers for the sweep period, topping ABC by +211,000 (+16%) and CBS by +436,000 (+40%). Nightly News has been #1 in A18-49 for seven straight sweeps and 37 of the last 38 sweeps. The NBC News broadcast posted its widest February sweep A18-49 lead over ABC since 2014 and increased its advantage over ABC by +62% from the February 2016 sweep.
Nightly News averaged 8.7 million total viewers for February sweep, leading CBS Evening News by +1.6 million viewers (+22%). Nightly News improved its lead over CBS by +2% from the February 2016 sweep.
February Sweeps Highlights:
- Nightly News averaged 2.1 million A25-54 viewers, leading “ABC World News Tonight” by +181,000 (10%) and “CBS Evening News” by 489,000 (+31%).
- This represented Nightly News’s biggest February sweep demo win over ABC since 2014.
- Nightly News has finished #1 in the demo for seven consecutive sweep periods and 33 of the last 36 sweeps.
- Nightly News averaged 1.5 million A18-49 viewers for the sweep period, topping ABC by +211,000 viewers (+16%) and CBS by +436,000 viewers (+40%).
- Nightly News has been #1 in A18-49 for seven straight sweeps and 37 of the last 38 sweeps.
- Nightly News posted its widest February sweep A18-49 lead over ABC since 2014.
- Versus the February 2016 sweep, Nightly News improved its A18-49 advantage over ABC by +62% (+211,000 vs. +130,000 last year) and over CBS by +10% (+436,000 vs. +396,000 last year).
- Nightly News averaged 8.7 million total viewers for February sweep, leading CBS Evening News by +1.6 million viewers (+22%).
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
212-664-3211
