Jan. 17, 2024 — Meet the Press with Kristen Welker (MTP) was the #1 Sunday public affairs show in the key demo this past Sunday, Jan. 14, according to data from Nielsen Media Research. MTP has outperformed ABC’s This Week in the key demo for eight of the last nine normally rated weeks.
On digital, MTP saw over three million video views across platforms, a 20% increase over last week.
#1 in the Key Demo this Past Sunday
MTP ranked #1 in the demo most valued by news advertisers this past Sunday, averaging 529,000 viewers in the A25-54 demo and leading ABC’s This Week by +4,000 (+1%) and CBS’s Face the Nation by +112,000 (+27%).
MTP has outperformed ABC in the key demo for eight of the last nine normally rated Sundays and leads ABC in season-to-date A25-54 ratings.
MTP posted its largest A25-54 audience in nearly a year and reached its highest total viewership in five weeks. It was the only Sunday public affairs program among the three largest broadcast networks to increase is viewership across the board over the prior week.
Sunday’s special edition broadcast was live from Des Moines, Iowa, ahead of Monday’s Iowa caucus and featured exclusive interviews with Sen. Joni Ernst (R-Iowa) and Gov. Tim Walz (D-Minn.) as well as pre-caucus analysis from chief political analyst Chuck Todd and national political correspondent Steve Kornacki. The broadcast averaged 2.654 million total viewers, leading ABC by +168,000 (+7%).
Posts Over 3M Views on Digital
MTP saw over three million video views across platforms last week, posting a 20% week-over-week gain and a 97% increase over last year. Viewers consumed 189,000 hours of MTP content last week and 172,000 viewers watched the full Sunday broadcast on YouTube.
#1 in the Nation’s Capital for Over 8 Years
MTP ranked #1 across the board in the influential Washington, D.C. market on Sunday, beating the competition combined in the key demo and in total viewers. The win continues an eight-year streak in which MTP has not lost a Sunday in the nation’s capital for over eight years.
Tune into Meet the Press NOW weekdays at 4:00 p.m. on NBC News NOW for more from moderator Kristen Welker, follow the brand on Facebook and Twitter, and visit the Meet the Press Blog or subscribe to First Read for the latest from the MTP team and the NBC News Political Unit.
NATIONAL AVERAGES – SUNDAY, JAN. 14, 2024
|MEET THE PRESS
|FACE THE NATION HALF-HOUR
|FACE THE NATION HOUR
|FOX NEWS SUNDAY
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MEET THE PRESS WITH KRISTEN WELKER
Meet the Press with Kristen Welker is the premiere destination for original political reporting and interviews with the leaders that shape each week’s headlines. Moderated by Kristen Welker, the veteran NBC News chief White House correspondent and the first journalist of color to moderate a Sunday public affairs program, Meet the Press has set the political agenda and highlighted the everyday impact of Washington decision-making on viewers all over the country for more than 75 years. It reaches millions of viewers every Sunday and millions more through social, digital and on-demand platforms. Meet the Press also brings its signature analysis and newsmaker interviews to streaming audiences with Meet the Press NOW at 4 p.m. on weekdays on NBC News NOW. Kristen Welker is the 13th moderator of Meet the Press, Carrie Budoff Brown is NBC News senior vice president for politics, and David Gelles is executive producer. Melissa Frankel is executive producer of Meet the Press NOW.