NBC NIGHTLY NEWS WITH LESTER HOLT DELIVERS LARGEST DEMO AUDIENCE IN NEARLY A YEAR — #1 IN ALL OF TV ON FRIDAY

Gains The Most Viewers Across the Board vs. Competition in Week-Over-Week Measurements

Across the Board, ‘Nightly News’ Delivers Best Start to Broadcast Season vs. ABC in 4 Years

Friday’s ‘Nightly’ Tops ABC’s ‘World News Tonight’ in Key Demos, Marks One Month of Beating

ABC in A25-54 For At Least One Day During the Week

‘Nightly’ Continues to Improve Across-the-Board Gaps By Double Digits vs. ABC vs. Last Year, Including By Nearly 70% in A25-54

PLUS: ‘Nightly’ Marks Strongest Week on Digital & YouTube Since October 2023

Week of Jan. 1 Ratings Highlights

  • Nightly News delivers its largest A25-54 audience in nearly a year (best since 2/27/23) with 1.137 million viewers 
  • Nightly News is also the #1 program in all of TV in the key demo on Friday with 1.072 million viewers 
  • Nightly News tops ABC in the A25-54 demo on Friday by +98,000 and in A18-49 by +66,000
  • Nightly News gains the most viewers across the board vs. last week compared to ABC & CBS, up +15% in total viewers, up +14% in A25-54 and up +9% A18-49
  • Nightly News ranks #2 in total viewers for the week with 7.208 million total viewers, excluding specials, sports & syndication
  • Across the board, Nightly News continues its best start of the season vs. ABC in 4 years (since 2019-20)
  • Nightly News marks a month of beating ABC in the A25-54 demo for at least one day during the week 
  • Nightly News improves demo gaps vs. ABC by double digits vs. last year, including by 68% in A25-54 in the most recent week
  • Season to date, Nightly News improves its competitive position versus ABC across the board by double digits, including by 72% in the A25-54 demo compared to the same time period last year

Week of Jan. 1 Nightly Stats

  • Averages 7.208 million total viewers, topping CBS by + 2.173 million (+43%)
    • Increases total viewership vs. last week by +15% (+923,000)
    • In week over week, narrows total viewer gap vs. ABC by 12%
    • In year over year, cuts total viewer gap vs. ABC by 22%
    • Season to date, Nightly News narrows its total viewership gap vs. ABC by 16%
  • Averages 1.137 million A25-54 viewers, topping CBS by +435,000 (+62%)
    • Tops ABC in the A25-54 demo on Friday by +26,000
    • Week over week, Nightly News cuts the A25-54 gap vs. ABC by 20%
    • For 25 of the last 26 weeks, Nightly News closes the A25-54 in year-over-year measurements vs. ABC, including by 68% in the most recent week
    • Season to date, Nightly News narrows its A25-54 gap vs. ABC by 72%
  • Averages 771,000 A18-49 viewers, beating CBS by +271,000 (+54%)
    • Week over week, Nightly News cuts A18-49 gap vs. ABC by 14%
    • Year over year, Nightly News cuts its A18-49 gap vs. ABC by 34%
    • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 66%
  • Across digital, Nightly News delivered its strongest week since October 2023 with 18.4 million video viewers and 1.5 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached 604,000 views and 427,000 viewers

WEEK of JANUARY 1-7, 2023

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS1,1377717,208
CBS EVENING NEWS7025005,035
ABC WORLD NEWS TONIGHT1,2028368,399

Note: Due to New Year’s Day on Monday, all three evening news programs were retitled. ABC was retitled on Wednesday due to NBA coverage in prime time. NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInEmail this to someone