NBC News NOW is Seamlessly Integrated into the X1 Channel Guide, as it Reaches Record Viewership and Continued Quarterly Growth 

July 17, 2023 – Today, NBC News NOW, the fastest-growing streaming news network in the U.S., begins streaming on Comcast’s Xfinity X1 at no additional cost for Xfinity TV consumers.

NBC News NOW is integrated directly into X1’s channel guide and elsewhere throughout the experience, making it easy for Xfinity TV customers to discover and enjoy whether they’re channel-surfing or browsing the experience. Customers can also quickly tune to the channel by saying “NBC News NOW” into the Xfinity voice remote, or go to a show-specific page by saying its name, such as “Morning News NOW” or “Top Story with Tom Llamas.”

“We are incredibly proud of NBC News NOW’s continued growth and are excited to offer even more accessibility to our world-class reporting,” said Janelle Rodriguez, executive vice president of programming, NBC News. “This first-of-its kind distribution for NBC News NOW reflects our core missions of making high-quality journalism accessible to everyone, at no extra cost, and bringing an ease to viewers by being available on a platform where they consume content.”

Vito Forlenza, Vice President of Xfinity Entertainment Apps, added, “By integrating the No. 1 streaming news channel directly into our user interface, we’re making it as easy as possible for our customers to access news and information they can’t get anywhere else.” He added, “And, since it’s available at no additional cost, all customers can participate regardless of their relationship with us.”

For additional details of NBC News NOW’s integration on the Xfinity X1 platform among 20+ FAST channels, click here.

NBC News NOW continues to set viewership records, marking its two best quarters on record in Q1 and Q2 of 2023. This follows NBC News NOW’s sixth straight quarter of year-over-year growth and its best year on record in 2022, growing +50% year over year for the second year in a row.

With more than 11 live original hours, NBC News NOW features the best of NBC News’ reporting, including Morning News NOW, NBC News Daily, Meet the Press NOW, Hallie Jackson NOW, Top Story with Tom Llamas andStay Tuned NOW with Gadi Schwartz, as well as a slate of original specials, documentaries and the latest breaking news coverage. 

In the first quarter of 2022, NBC News NOW became the first U.S.-based streaming network to gain international distribution on television in Europe. Available on Sky UK and Virgin Media in the UK, it became the most widely-distributed U.S. streaming news network in the country.

In addition to the expansion onto Xfinity, NBC News NOW is available on Peacock, the Amazon Fire News App, FuboTV, Hulu Live, LG, Local Now, Plex, Pluto TV, Samsung TV Plus, The Roku Channel, Tubi, Xumo, YouTube, YouTube TV and NBC News’ apps on Roku, Fire TV and Apple TV, and has additional national and international linear distribution.



More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAYNBC Nightly News with Lester HoltMeet the Press with Chuck Todd and Dateline NBC. Additionally, NBC News produces TODAY with Hoda & Jenna, The 3rd Hour of TODAY,Sunday TODAY with Willie Geist, Weekend TODAY andNBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com – a top three news site – and TODAY.com – a top three lifestyle brand – as well as its streaming networks, NBC News NOW, Dateline 24/7 and TODAY All Day. Additionally, the organization’s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News’ Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.

NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.


NBC News contacts:

Dana Klinghoffer
NBC News

Claudia Meyer-Samargia
NBC News

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