TODAY Tops GMA in A25-54, Wins Key Demo Five Weeks In A Row

TODAY Grows Key Demo Lead Week Over Week and Year Over Year 

TODAY Is #1 in Key Demo Season to Date for 8th Straight Year

NEW YORK – June 13, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54, marking five weeks at number one. Last week, TODAY posted its biggest daily demo advantage over GMA since April and its biggest Friday win in over a year. TODAY grew its key demo advantage both week over week and year over year. Additionally, TODAY also grew in total viewers versus the prior week.

Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.

TODAY HIGHLIGHTS:

KEY POINTS:

• TODAY ranked #1 in A25-54 for the 5^th consecutive week and for the 8^th time in the last 10 weeks
  • This is TODAY’s longest A25-54 winning streak in over a year (since April 2022)
  • Vs. prior year, TODAY improved its competitive position vs. GMA in A25-54 for the 6^th consecutive week
  • Friday’s +133,000 A25-54 lead over GMA was TODAY’s biggest daily win since Monday 4/10/2023 and its biggest Friday demo victory in over a year (4/22/2022)
• TODAY posted the biggest morning show increase in total viewership vs. prior week and reduced the gap with GMA by 16%
• Season-to-date through Week 38, TODAY ranks #1 in A25-54 for the 8^thconsecutive year and #1 in A18-49 for the 10^th year in a row 

TODAY averaged 630,000 A25-54 viewers, beating Good Morning America by +43,000 (+7%) and leading CBS Mornings by +176,000 (+39%)                

• TODAY has topped GMA for 5 consecutive weeks (longest streak since April 2022) and 8 of the last 10 weeks while outperforming CBS for 1,608 consecutive weeks
• On Friday morning, TODAY posted its biggest daily demo advantage over GMA (+133,000) since Monday 4/10/2023 and its biggest Friday win in over a year (since 4/22/2022)
• Week over week, TODAY improved its A25-54 viewership advantage vs. GMA by 16% (+43,000 vs. +37,000 prior week)              
• Versus the same week last season, TODAY turned its A25-54 viewership gap into an advantage vs. GMA (+43,000 vs. -28,000 prior year) and improved its lead vs. CBS by 21% (+176,000 vs. +145,000 prior year)
  • TODAY improved its A25-54 competitive position vs. GMA for the sixth consecutive week compared to prior year

TODAY averaged 446,000 A18-49 viewers, beating GMA by +47,000 (+12%) and leading CBS by +161,000 (+57%)                

• TODAY’s +92,000 A18-49 win over GMA to end the week was its largest Friday A18-49 victory in six months (since 12/9/2022)
• TODAY improved its A18-49 competitive position vs. GMA for the seventh consecutive week compared to prior year

TODAY averaged 2.689 million total viewers, leading CBS by +428,000 (+19%)                

• TODAY has beaten CBS for 1,608 consecutive weeks (since 8/10/1992)       
• TODAY’s total viewer advantage over CBS is the largest seen in 7 weeks (since 4/17/23)
• Vs. prior week, TODAY posted the biggest increase in total viewership (+67,000, or +3% higher), reduced its gap vs. GMA by 16% (-320,000 vs. -381,000 prior week), and improved its advantage vs. CBS by 1% (+428,000 vs. +422,000 prior week) 

TODAY Digital reached 11.4M unique visitors last week.

• The brand drove 23M video views across on and off net platforms.

2022-23 SEASON-TO-DATE (9/19/2022-6/11/2023)

TODAY ranks #1 in A25-54 at this point of the season for the 8^th consecutive year and in A18-49 for the 10^th consecutive year

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