TODAY Tops GMA in A25-54, Wins Key Demo Four Weeks In A Row
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – June 6, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54, marking four weeks at number one. Versus the prior year, TODAY improved its competitive position versus GMA for the fifth straight week.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.
TODAY HIGHLIGHTS:
Note: All three morning news shows were labeled as specials on Monday for the Memorial Day holiday.
KEY POINTS:
- TODAY ranked #1 in A25-54 for the 4th consecutive week and for the 7th time in the last 9 weeks
- This is TODAY’s longest A25-54 winning streak since April 2022 and its first demo win during a Memorial Day holiday week in three years (since week of 5/25/2020)
- Vs. prior year, TODAY improved its competitive position vs. GMA in A25-54 for the 5th consecutive week
- TODAY ranked #1 in A18-49 for the 36th time in the last 39 weeks
- TODAY posted its biggest A18-49 win over CBS in 20 weeks (since week of 1/9/2023)
- Vs. prior year, TODAY more than doubled its A18-49 lead over CBS
- TODAY improved its P2+ gap vs. GMA by 24% vs. same week last year
- Season-to-date through Week 37, TODAY ranks #1 in A25-54 for the 8thconsecutive year and #1 in A18-49 for the 10th year in a row
TODAY averaged 630,000 A25-54 viewers, beating Good Morning America by +37,000 (+6%) and leading CBS Mornings by +176,000 (+39%)
- TODAY has topped GMA for 4 consecutive weeks (and 7 of the prior 9 weeks, its best streak since April 2022) and outperformed CBS for 1,607 consecutive weeks
- Compared to the same week last year, TODAY turned its A25-54 viewership gap turn into an advantage vs. GMA (+37,000 vs. -138,000 prior year) and improved its A25-54 viewership advantage vs. CBS by 73% (+176,000 vs. +102,000 prior year)
- TODAY improved its competition position vs. GMA in A25-54 for the fifth consecutive week compared to prior year
TODAY averaged 453,000 A18-49 viewers, beating GMA by +76,000 (+20%) and leading CBS by +198,000 (+78%)
- TODAY’s advantage over CBS is the largest seen in 20 weeks (since 1/9/23)
- Week-over-week, TODAY improved its A18-49 viewership advantage vs. CBS by 9% (+198,000 vs. +181,000 prior week)
- YoY, TODAY more than doubled its A18-49 advantage vs. CBS (+198,000 vs. +83,000 prior year, up 139%)
TODAY averaged 2.622 million total viewers, leading CBS by +422,000 (+19%)
- TODAY has beaten CBS for 1,607 consecutive weeks (since 8/10/1992)
- Week -over-week, TODAY improved its total viewership advantage vs. CBS by 7% (+422,000 vs. +396,000 prior week)
- Compared to the same week last season, TODAY reduced its total viewership gap vs. GMA by 24% (-381,000 vs. -504,000 prior year)
TODAY Digital had 12.5M unique visitors
- The brand drove 25M video views across on and off net platforms
2022-23 SEASON-TO-DATE (9/19/2022-6/4/2023)
TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th consecutive year
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