Today Posts Its Closest Total Viewer Gap with GMA in 7 Weeks

TODAY Wins the Week in the Key Demo, Marks 147 Straight Weeks in Top Spot

TODAY’s Demo Lead Over GMA is Up Double Digits Vs. a Year Ago

NEW YORK – October 23, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key A25-54 demo and winning total viewers Monday and Thursday.  Today posted its narrowest total viewer gap with GMA in seven weeks, and grew its demo lead by 35% versus the same week last year.  TODAY has won the key demo for 147 straight weeks, delivering its best streak in over six years.

TODAY HIGHLIGHTS:

TODAY averaged 1.353 million A25-54 viewers, leading GMA by +116,000 (+9%) and CBS This Morning by +602,000 (+80%)

• TODAY has now ranked #1 among A25-54 viewers for 147 consecutive weeks (best streak in six years) and 163 of the last 164 weeks
• Compared to the same week last season, TODAY increased its advantages over both GMA (35% higher) and CBS (up 22%)

TODAY averaged 942,000 A18-49 viewers, +23,000 (+2%) ahead of GMA and +401,000 (+74%) higher than CBS

• TODAY’s A18-49 advantage over CBS was up 4% compared to the same week last season

TODAY averaged 3.930 million total viewers, leading CBS This Morning by +979,000 (+33%)

• TODAY had its best total viewer lead over CBS in five weeks and narrowest margin vs. GMA in seven weeks
• TODAY closed the total viewer gap with GMA by 34% vs. prior week and 22% vs. the same week last season
• Compared to the same week last season, TODAY increased its total viewer advantage over CBS by 51%

SEASON-TO-DATE (9/24/2018-10/21/2018)

TODAY ranks #1 among A25-54 and A18-49

• In A25-54, TODAY’s lead vs. GMA is up 69% while its lead over CBS is up 12%

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

• TODAY’s total viewer advantage over CBS is up 67% vs. the same period last season (+919,000 vs. +550,000 last season)
• TODAY’s P2+ gap vs. GMA is 5% closer than the same period last season (-141,000 in the first three weeks of current season vs. -149,000 deficit last year)

For more information contact:

Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205