‘TODAY’ IS #1 FOR 11 CONSECUTIVE QUARTERS

TODAY Tops GMA for 11 Straight Quarters, 34 Consecutive Months and 131 Straight Weeks in Key A25-54 Demo

TODAY Continues Season-to-Date Wins in Demos

NEW YORK – July 3, 2018 – NBC News’ TODAY was the number-one morning show for the second quarter in 2018, topping ABC’s “Good Morning America” in the key A25-54 and A18-49 demos. TODAY has now won 11 consecutive quarters, 34 straight months and 131 straight weeks in the A25-54 news demo. TODAY was also number one among A18-49 for 22 consecutive quarters and 39 straight months. For the second quarter, TODAY has improved vs. GMA by double digits in total viewers and increased its lead over CBS “This Morning” by 44% compared to the second quarter 2017.

Season-to-date, TODAY continues its reign at number one among A25-54 and A18-49 demos, and has improved in total viewers by 69% vs. GMA compared to the same point last season while also increasing its lead over CBS by 11%.

TODAY HIGHLIGHTS:

2nd Quarter 2018


Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.86	12	3923	0.75	971	1.11	1336
CBS THIS MORNING	2.33	10	3188	0.47	604	0.69	830
GOOD MORNING AMERICA	3.00	13	4104	0.70	898	1.02	1231

TODAY won its 11th consecutive quarter among A25-54 viewers

TODAY averaged 1.336 million A25-54 viewers, +105,000 (+9%) ahead of ABC and +506,000 (+61%) higher than CBS

TODAY won its 22nd consecutive quarter among A18-49 viewers

#1 among A18-49 in 94 of the last 95 quarters (dates back to 4Q 1994)
TODAY averaged 971,000 A18-49 viewers, leading ABC by +73,000 (+8%) and CBS by +367,000 (+61%)

TODAY averaged 3.923 million total viewers beating CBS by +735,000 (+23%)

JUNE 2018 (MONTHLY)


Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.76	12	3743	0.69	888	1.03	1237
CBS THIS MORNING	2.21	10	3006	0.43	553	0.63	763
GOOD MORNING AMERICA	2.93	13	3996	0.66	851	0.96	1161

TODAY won its 34th consecutive month among A25-54 viewers and its 35th month of the last 36

TODAY averaged 1.237 million A25-54 viewers, outperforming ABC by +76,000 (+7%) and CBS by +474,000 (+62%)

TODAY won its 39th consecutive month among A18-49 viewers and its 41st month of the last 43

TODAY averaged 888,000 A18-49 viewers, +37,000 (+4%) ahead of ABC and +335,000 (+61%) over CBS

Among total viewers, TODAY averaged 3.743 million, leading CBS by +737,000

Week of 6/25/2018 – 07/01/2018


Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.66	12	3601	0.63	815	0.94	1133
CBS THIS MORNING	2.13	9	2915	0.41	535	0.61	731
GOOD MORNING AMERICA	2.85	12	3893	0.64	826	0.92	1109

TODAY averaged 1.133 million A25-54 viewers, leading GMA by +24,000 (+2%) and CBS This Morning by +402,000 (+55%)

TODAY has now ranked #1 among A25-54 viewers for 131 consecutive weeks (best streak in almost six years) and 147 of the last 148 weeks
TODAY delivered a 0.94 A25-54 rating, +0.02 points ahead of GMA and +0.33 points more than CBS

TODAY averaged 815,000 A18-49 viewers +280,000 (+52%) higher than CBS