‘TODAY’ IS #1 FOR 32 MONTHS STRAIGHT

TODAY Tops GMA in A25-54 for the Month of April

TODAY Also Wins A18-49 for 37 Consecutive Months

TODAY Narrows Total Viewer Gap with GMA Year-Over-Year

TODAY Posts Best A25-54 Lead Over GMA in Eight Weeks

NEW YORK – MAY 1, 2018 – NBC News’ TODAY was the number-one morning show for the month of April, topping ABC’s “Good Morning America” in the key A25-54 demo. This win marks TODAY’s 32ndstraight month (122 straight weeks) in first place in the key demo, its best in nearly six years. TODAY also won with A18-49, its 37thconsecutive month at number one (142 consecutive weeks). Additionally, year-over-year, TODAY narrowed the total viewer vs. GMA in April. The morning broadcast also had its best A25-54 lead over GMA in eight weeks, more than doubling it vs. the prior week, and posted its best A18-49 advantage over GMA in nine weeks.

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TODAY HIGHLIGHTS:

APRIL

2018

TODAY has been #1 among A25-54 viewers for 32 consecutive months and 33 of the last 34 months.

TODAY averaged 1.405 million A25-54 viewers, +97,000 (+7%) higher than GMA and +519,000 (+59%) more than CBS

TODAY has ranked #1 among A18-49 viewers for 37 consecutive months

TODAY averaged 1.029 million A18-49 viewers, outperforming GMA by +84,000 (+9%) and CBS by +384,000 (+60%)
Month-over-month, TODAY posted modest increases in its A18-49 leads over GMA (4% higher) and CBS (2% higher)

TODAY averaged 4.007 million total viewers, +660,000 (+20%) higher than CBS

Year-over-year, TODAY narrowed the total viewer gap vs. GMA by 29%
TODAY widened its total viewer margin over CBS by 57% compared to April 2017

WEEK OF APRIL 23-29, 2018

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.92	12	4,021	0.81	1,040	1.18	1,419
CBS THIS MORNING	2.49	10	3,371	0.50	643	0.75	900
GOOD MORNING AMERICA	3.08	13	4,206	0.71	911	1.04	1,261

TODAY averaged 1.419 million A25-54 viewers, leading GMA by +158,000 (+13%) and CBS This Morning by +519,000 (+58%)

TODAY has now ranked #1 among A25-54 viewers for 122 consecutive weeks (best streak in almost six years) and 138 of the last 139 weeks
TODAY delivered a 1.18 A25-54 rating, +0.14 points ahead of GMA and +0.43 points more than CBS
TODAY posted its best A25-54 lead over GMA since the week of 2/26/2018 (eight-week high)
TODAY more than doubled its demo lead over GMA week-over-week (up 139%) and also saw a 41% improvement versus the same week last season

TODAY averaged 1.040 million A18-49 viewers, +129,000 (+14%) more than GMA and +397,000 (+62%) higher than CBS

Among A18-49 viewers, TODAY has now posted 142 consecutive weekly wins and has finished #1 in 148 of the last 150 weeks and 159 of the last 163 weeks
TODAY’s 0.81 A18-49 rating led GMA by +0.10 points and CBS by +0.31 points
TODAY saw its best A18-49 advantage over GMA in nine weeks (since the week of 2/19/2018)
TODAY’s A18-49 lead over GMA was 70% higher than prior week and up 36% versus the same week last season

TODAY averaged 4.021 million total viewers, leading CBS This Morning by +650,000 (+19%)

TODAY narrowed the total viewer gap vs. GMA by 24% week-over-week and by 47% compared to the same week last season
Versus CBS, TODAY improved its total viewer lead by 57% year-over-year

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers