TODAY Is #1 in the Key Demo for 90 Straight Weeks, Best Streak in More Than 5 Years

TODAY Wins Full Week of 9/4 in Total Viewers, First Outright Weekly Win this Year

NEW YORK – September 19, 2017 – – Once again, more viewers turn to NBC News’ TODAY during breaking news. For the week of 9/4, TODAY was the number-one morning show outright topping ABC’s “Good Morning America” in total viewers and all demos, its first weekly win this year according to revised Nielsen ratings.  For the week of 9/11, TODAY once again won the week in the key demo A25-54, marking 90 straight weeks in the top spot (106 of the last 107 weeks), its best streak in more than five years.

**PLEASE NOTE — There are inconsistencies with the ratings data for the last two weeks:

– Nielsen revised the original published ratings data for the week of 9/4 resulting in a total viewer win for TODAY. The original data previously reported that TODAY won that week in the key demo only, as opposed to an outright win in total viewers and the key demo.

– For the week of 9/11, the ratings are completely misleading. On Monday, TODAY broadcast a special seven-hour edition of rolling news coverage of Hurricane Irma, and due to a clerical error with how the extended show was submitted, the official ratings do not accurately reflect total viewership and demo averages for the 7-9 a.m. hours that day and for the week. Nielsen is currently reviewing Monday’s numbers.

TODAY HIGHLIGHTS

Week of 9/4 (Revised by Nielsen)

TODAY won the week across-the-board for the first time in 37 weeks (since 12/19/2017).

• TODAY averaged 4.518 million total viewers, beating GMA by +27,000 (+1%) and leading CBS This Morning by +801,000 (+22%).
• TODAY averaged 1.676 million A25-54 viewers, leading GMA by +208,000 (+14%) and CBS This Morning by +698,000 (+71%).
• TODAY averaged 1.275 million A18-49 viewers, +210,000 (+20%) more than GMA and +586,000 (+85%) higher than CBS.

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	3.25	13	4,518	0.99	1,275	1.39	1,676
CBS THIS MORNING	2.66	10	3,717	0.53	689	0.81	978
GOOD MORNING AMERICA	3.27	13	4,491	0.83	1,065	1.22	1,468

Week of 9/11 (This data is being reviewed by Nielsen)

TODAY averaged 1.522 million A25-54 viewers, leading GMA by +103,000 (+7%) and CBS This Morning by +597,000 (+64%)

• TODAY has ranked #1 among A25-54 viewers for 90 consecutive weeks (best streak in over five years) and 106 of the last 107 weeks
• TODAY delivered a 1.26 A25-54 rating, +0.08 points ahead of GMA and +0.49 points more than CBS

TODAY averaged 1.163 million A18-49 viewers, +178,000 (+18%) more than GMA and +506,000 (+77%) higher than CBS

• TODAY’s 0.90 A18-49 rating led GMA by +0.14 points and CBS by +0.39 points

TODAY averaged 4.092 million total viewers, leading CBS This Morning by +565,000 (+22%)

Season-to-date:

TODAY ranks #1 among A25-54 viewers and A18-49 viewers

• Season-to-date, TODAY leads GMA by +13% (+184,000) among A25-54 viewers and +18% (+178,000) among A18-49 viewers

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.93	12	4,092	0.90	1,163	1.26	1,522
CBS THIS MORNING	2.55	10	3,527	0.51	657	0.77	925
GOOD MORNING AMERICA	3.15	13	4,302	0.76	985	1.18	1,419

TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 37.5 million unique visitors turning to TODAY.com in August for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 44 consecutive months (53 out of the last 54), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3x GMA on Yahoo’s mobile visitor number in August 2017. 

For more information contact:

Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205