“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS THE WEEK AND MONTH ACROSS THE BOARD

Nightly News Tops ABC Across the Board on Evening of Muir’s Interview with President Trump

The NBC News Broadcast Ranks #1 Across the Board Season to Date

Nightly News Wins Across the Board for Eighth Time in Last 10 Weeks

NEW YORK (January 31, 2017) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the week of January 23, averaging 9.4 million total viewers, leading “ABC World News Tonight” by +313,000 viewers (+3%) and “CBS Evening News” by +1.5 million viewers (+19%). Nightly News has won across the board eight times in the last 10 weeks.

Opposite ABC’s interview with President Trump on Wednesday, Nightly News finished #1 across the board in total viewers (+260,000 over ABC), A25-54 viewers (+459,000), and A18-49 viewers (+409,000). Nightly News posted its biggest Wednesday wins over ABC in total viewers since December 14, 2016 and among A25-54 viewers since October 5, 2016.

Nightly News continues its dominance in the demo, averaging 2.3 million A25-54 viewers for the week, leading ABC by +344,000 (+17%) and CBS by +462,000 (+25%), with its biggest demo win over ABC in five weeks. Among A18-49, Nightly News averaged 1.33 million viewers, topping ABC by +303,000 (+22%) and CBS by +447,000 (+35%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 78 of the last 79 weeks.

The NBC News broadcast won its third consecutive month across the board, averaging 9.4 million total viewers. Nightly News has won total viewers in 17 of the 19 months since Holt became anchor and has won every month among A25-54 and A18-49 viewers since Holt took over.

Season to date, Nightly News is the #1 evening newscast across the board and leads the competition with its best A25-54 advantage in four years (2012-13). Compared to last season, Nightly News has increased its A25-54 lead over ABC by +21% (+267,000 vs. +220,000).

Weekly Highlights:

  • Nightly News ranked #1 across the board, averaging 9.4 million total viewers, leading “ABC World News Tonight” by +313,000 (+3%) viewers and “CBS Evening News” by +1.5 million viewers (+19%).
  • Nightly News averaged 2.3 million A25-54 viewers, outperforming ABC by +344,000 (+17%) and CBS by +462,000 (+25%).
  • Nightly News averaged 1.7 million A18-49 viewers, topping ABC by +303,000 (+22%) and CBS by +447,000 (+35%).
  • Nightly News has ranked #1 in A25-54 and A18-49 for 78 of the past 79 weeks.

Monthly Highlights:

  • Nightly News won its third consecutive month in total viewers and has won 17 of the 19 months since Lester Holt became anchor.
  • Nightly News averaged 9.429 million total viewers, +172,000 (+2%) over ABC and +1.837 million (+24%) more than CBS.
  • Nightly News posted higher margins over the competition than January 2016: +5% higher vs. ABC and +15% higher vs. CBS.
  • Nightly News has been #1 among A25-54 viewers for 19 consecutive months.
  • Nightly News averaged 2.332 million A25-54 viewers, leading ABC by +253,000 (+12%) and CBS by +615,000 (+36%).
  • Nightly News has been #1 among A18-49 viewers for 21 straight months.
  • Nightly News averaged 1.695 million A18-49 viewers, outperforming ABC by +223,000 (+15%) and CBS by +509,000 (+43%).

Season Highlights:

  • Nightly News is the #1 evening newscast across the board.
  • Nightly News leads the competition with its best A25-54 advantage in four years (2012-13).
  • Nightly News has increased its A25-54 lead over ABC by +21% from last season (+267,000 vs. +220,000).

Week of January 23 – January 27, 2017:

  Total Viewers     A25-54 Rating     A25-54 Viewers     A18-49 Rating     A18-49 Viewers    
NBC     9.363 1.94 2.329 1.33 1.707
CBS 7.855 1.55 1.867 0.98 1.260
ABC 9.050 1.65 1.985 1.09 1.404

 

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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.

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For more information contact:

Jake Urbanski

NBC News

212-664-3211

jake.urbanski@nbcuni.com

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