MTP Wins A25-54 Viewer Demo This Past Sunday, Topping CBS by Double-Digits
MTP Continues Dominance in Influential Washington, D.C. Market as Most-Watched Sunday Show
All Four NBC News Broadcasts Win November Sweeps in Key Demo for First Time in 14 Years
NOV. 30, 2016 – “Meet the Press with Chuck Todd” (MTP) was the most-watched Sunday show in the key demo this past Sunday, finishing November at #1 and marking its tenth straight month leading the demo that news advertisers most value.
Delivering 1.050 million A25-54 viewers, MTP beat CBS’ “Face the Nation” by +16 percent (+145,000), growing its lead over CBS by +14 percent week-over-week. MTP topped ABC’s “This Week” by four percent (+40,000). The network broadcast’s demo audience grew nine percent from the same Sunday last year.
3.660 million viewers tuned into MTP this past Sunday, three percent (+92,000) more than ABC. Just two percent of viewers (74,000) separated MTP from CBS, which only rates for 30 minutes of its hour-long program.
MTP continued its dominance in the influential Washington, D.C. market, outperforming the combined deliveries of CBS and FOX in total viewers and topping the competition in the demo by double-digits. This past Sunday was the 77th consecutive broadcast that MTP was the most-watched Sunday show in the market.
An additional 720,000 viewers and 193,000 demo viewers watched MTP this past Sunday through rebroadcasts on MSNBC.
All four broadcasts of NBC News were #1 in the key news demo A25-54 for the November 2016 sweep period, according to Nielsen Media Research data, marking the first time since 2002 that all four NBC News shows won the demo that news advertisers most value in a November sweep.
For more insight throughout the week, tune into MSNBC’s “MTP Daily” with Chuck Todd at 5 p.m., and get the latest from the show on Facebook and on Twitter.
NATIONAL AVERAGES – SUNDAY, NOV. 27, 2016
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
| MEET THE PRESS | NBC | 46 | 3660 | 1050 |
| FACE THE NATION HALF-HOUR | CBS | 30 | 3734 | 904 |
| FACE THE NATION HOUR | CBS | 60 | 2964 | 691 |
| THIS WEEK | ABC | 44 | 3568 | 1010 |
| FOX NEWS SUNDAY | FOX | 60 | 1502 | 435 |
WASHINGTON, D.C. AVERAGES – SUNDAY, NOV. 27, 2016
| Households | Total Viewers | Adults 25-54 | |||||
| Stn | Program | Rtg | Shr | TV(000) | MTP ADV | TV(000) | MTP ADV |
| WRC | MEET THE PRESS | 3.2 | 9 | 85 | — | 22 | — |
| WUSA | FACE THE NATION HOUR | 1.1 | 3 | 30 | 183% | 8 | 175% |
| WJLA | THIS WEEK ABC | 0.7 | 2 | 20 | 325% | 4 | 450% |
| WTTG | FOX NEWS SUNDAY | 1.7 | 5 | 42 | 102% | 18 | 22% |
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