NBC Broadcast Grows Week over Week and Year over Year in the Demo

NEW YORK (June 7, 2016) – “NBC Nightly News with Lester Holt” was the #1 evening newscast in the A25-54 demo for the week of May 30 – June 3. The NBC broadcast averaged 1.9 million A25-54 viewers, outperforming ABC by +163,000 (+10%) and CBS by +413,000 (+28%). Nightly’s A25-54 delivery hit a four-week high, with its biggest lead over ABC in three weeks and widest advantage over CBS in eight weeks. The NBC broadcast has been #1 in the demo for over 11 straight months.

Week-to-week, Nightly showed the biggest growth among A25-54 viewers (+3%, or +54,000) and it grew +4% in the demo year over year, while ABC was down -13% from last year.

Nightly also won the week among A18-49 viewers, averaging 1.4 million viewers, topping ABC by +137,000 (+11%) and CBS by +371,000 (+37%). Nightly has now been #1 among A18-49 viewers for over 13 consecutive months.

NOTE: Due to the Memorial Day holiday and the NBA Finals, NBC and CBS are based on a 4-day average (Tuesday-Friday), while ABC is based on a 3-day average (Tuesday, Wednesday and Friday).

Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.  Nightly has ranked #1 in A25-54 and A18-49 for 45 consecutive weeks and 49 of the 50 weeks since Lester Holt officially became anchor.

Weekly Highlights:

• Nightly averaged 1.880 million A25-54 viewers, outperforming ABC by +163,000 (+10%) and CBS by +413,000 (+28%)
• Nightly’s A25-54 delivery hit a four-week high, with its biggest lead over ABC in three weeks and widest advantage over CBS in eight weeks.
• Nightly averaged 1.370 million A18-49 viewers, topping ABC by +137,000 (+11%) and CBS by +371,000 (+37%)
• Nightly has ranked #1 in A25-54 and A18-49 for 45 consecutive weeks and 49 of the 50 weeks since Lester Holt officially became anchor.
• Nightly’s A18-49 delivery hit a five-week high in its A18-49 delivery, with its best advantage over ABC in three weeks.
• Versus the same week last season, Nightly posted gains of +68,000 among both A25-54 and A18-49 viewers. It also saw a 325,000 viewer turnaround in its A25-54 advantage vs. ABC (+163,000 win last week vs. a -162,000 loss last year).
• Week-to-week, Nightly showed the biggest growth among A25-54 viewers (+3%, or +54,000) and A18-49 viewers (+5%, or +60,000).
• Nightly averaged 7.705 million total viewers, leading CBS Evening News by +1.175 million (+18%).

Season to Date:

• Season to date, Nightly is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
• Nightly averages 8.768 million total viewers, +232,000 (+3%) ahead of ABC and +1.475 million (+20%) more than CBS.
• Nightly averages 2.120 million A25-54 viewers, leading ABC by +194,000 (+10%) and CBS by +437,000 (+26%).
• Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season.
• Nightly is posting a 197,000 viewer turnaround in its A25-54 lead vs. ABC (+194,000 lead this season vs. a -3,000 deficit this time last year).
• Nightly has also improved its demo advantage vs. CBS by 4% over last season (+437,000 this season vs. 420,000 last season).
• Nightly averages 1.529 million A18-49 viewers, outperforming ABC by +184,000 (+14%) and CBS by +384,000 (+33%)
• Nightly has more than doubled its A18-49 advantage over ABC versus last season (up 109% vs. a +98,000 lead last season).

Week of May 30 – June 3, 2016:

	Total Viewers	A25-54 Rating	A25-54 Viewers	A18-49 Rating	A18-49 Viewers
NBC	7.705	1.58	1.880	1.08	1.370
CBS	6.530	1.24	1.467	0.79	0.999
ABC	7.769	1.45	1.717	0.97	1.233

 

For more information contact:

Jake Urbanski

NBC News

212-664-3211

jake.urbanski@nbcuni.com

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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.

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