10 p.m. Hour with Lester Holt, Chuck Todd, and Savannah Guthrie Doubles ABC’s Total Viewer Audience

Tops ABC & CBS Combined in Both A18-49 and A25-54 Demos

MARCH 2, 2016 — More viewers turned to NBC News for prime time coverage and analysis of Super Tuesday results than any other television network.  The special hour, which aired live in every time zone at 10pm/9 Central, more than doubled ABC among total viewers and topped ABC and CBS combined in both A18-49 and A25-54 demos, according to Nielsen Media Research fast affiliate time period data.

The NBC News broadcast was also up significantly over Super Tuesday 2012, with more than twice the total viewer audience (5.7 mil vs. 2.6 mil on 3/6/2012) and significant gains in the key demo (1.5 rating A18-49 vs. 0.8 in 2012; 1.9 rating A25-54 vs. 1.0 in 2012).

Last night’s primetime hour combined the strength of NBC News’ three flagship newscasts, led by “NBC Nightly News” anchor Lester Holt with “TODAY” co-anchor Savannah Guthrie and “Meet the Press” moderator and political director Chuck Todd.

SUPER TUESDAY: MARCH 1, 2016

10-11 P.M./9-10 P.M. CENTRAL

	Total Viewers	A25-54 Rating	A25-54 Viewers	A18-49 Rating	A18-49 Viewers
NBC	5.738	1.9	2.261	1.5	1.840
CBS	5.038	1.1	1.365	0.8	1.030
ABC	2.344	0.8	895	0.6	702

 

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