TODAY Cut the Key Demo Gap with GMA By a Giant 39% Last Month Vs. the Same Period Last Year

TODAY Has Posted 5 Weekly Demo Wins This Year

TODAY Is the #1 Morning News Show in A18-49

NEW YORK – July 10, 2015 – NBC’s TODAY continues to gain momentum and tighten the morning news ratings race. In the last month, TODAY narrowed the A25-54 gap with GMA by a whopping 39% versus the same period a year ago.

*Please note – The morning news averages are based on a 4-day average due to the 4th of July holiday.

TODAY has posted five weekly demo wins and a daily total viewer win this year. TODAY remains the number-one morning news program in A18-49 for the season and year.

TODAY HIGHLIGHTS:

Week of June 29

• In the last month, TODAY narrowed the A25-54 gap with GMA by 39% versus the same period a year ago
• TODAY averaged 4.168 million total viewers, +34% (+1.063 million) more than CBS
• TODAY averaged 1.497 million A25-54 viewers, leading CBS by +69% (+610,000)
• TODAY was #1 with 1.125 million A18-49 viewers, +4% more than ABC and +87% ahead of CBS
• Season-to-date, TODAY is the #1 morning news program among A18-49 viewers

RATINGS DATA:

Program	HH Rtg	HH  Shr	P2+  Imps	P25-54  Rtg	P25-54  Imps
TODAY	3.10	13	4,168	1.25	1,497
CBS THIS MORNING	2.32	9	3,105	0.74	887
GOOD MORNING AMERICA	3.49	14	4,658	1.36	1,628

TODAY.COM HIGHLIGHTS:

For the 12th straight month, Today.com reached more consumers than GMA on Yahoo. Almost 30 million unique visitors turned to Today.com in May for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.  For 20 consecutive months (27 out of the last 28), Today.com has reached more mobile consumers than GMA on Yahoo.

Additionally, Today.com’s mobile unique visitors have grown +92% over the last 12 months while GMA on Yahoo has declined -20% for the same period. As such, Today.com has gone from parity in mobile unique visitors in September 2013 to nearly 3x GMA on Yahoo’s mobile visitor number in May 2015.

###

NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.

 

For more information contact:

Megan Kopf Stackhouse
NBC News
e: megan.kopf@nbcuni.com

p: 212-664-6205