‘TODAY’ Anchors Ride To Fight Hunger

Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Tamron Hall, Lester Holt and Erica Hill Will Participate in Cranksgiving Charity Bike Rides Across the Country
The Cranksgiving Nationwide Bike Ride/Food Drive Supports Hundreds of hungry Families During the Week of Thanksgiving and Beyond
TODAY Hits the Road Saturday, November 22; Highlights from the Rides Air Monday, November 24 on NBC’s TODAY

NEW YORK – November 10, 2014 – Grab your bikes and helmets! Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Tamron Hall, Lester Holt and Erica Hill will be hitting the road to participate in the 15th annual Cranksgiving bike rides taking place in cities across the country. The Cranksgiving initiative is considered a food drive on two wheels, and proceeds are used to restock food banks across the nation and feed hundreds of hungry people during Thanksgiving. The TODAY anchors will hit the road on Saturday, November 22. Highlights from their rides will air Monday, November 24 on TODAY.

Additionally, NBC News correspondents Peter Alexander and Kerry Sanders as well as local station anchors from WNBC in New York, WTVJ in Miami, KNBC in Los Angeles and WRC in Washington, DC will be taking part in the action.

Viewers are encouraged to ride along and join Team TODAY or participate in a local Cranksgiving. TODAY anchors and correspondents will be riding in New York City, Long Island, Miami, Los Angeles and Washington, DC. To register with Team TODAY, visit TODAY.com/Cranksgiving or visit Cranksgiving.org for additional rides. In each of the select cities with participating anchors and correspondents, the first 100 Team TODAY registered riders to check-in on event day will receive an official team bike helmet cover. Registration is open until November 20, 2014. Viewers can join the conversation on social media using #CranksgivingTODAY.

TODAY viewers that cannot participate in the Cranksgiving rides can still get involved. Beginning November 24, TODAY is partnering with Feeding America to raise money for One Million Meals by Christmas this holiday season. For more details on how to participate and donate, visit FeedingAmerica.org/TODAYshow.

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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.

 

Media contacts

For more information contact:
Megan Kopf Stackhouse
NBC News
e: megan.kopf@nbcuni.com
p: 212-664-6205

 

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