NEW YORK – October 30, 2014 – NBC’s TODAY continues to gain momentum and post significant ratings growth.  TODAY closed the total viewer gap with GMA for the fourth straight week and narrowed ABC’s lead by double digits week to week (by 19%), versus the same week last year (by 33%), and versus the season average (by 29%).

TODAY was the only morning news program to post total viewer gains versus both its 4Q’14 and season-to-date averages.  Season-to-date, TODAY places first in all 18-49 demo ratings.

**PLEASE NOTE – This press release does not contain information based on or compared to any Nielsen ratings data from March 2014 through September 2014, as Nielsen will be revising that data.  Therefore, although other outlets may continue to use the incorrect data, no milestone or historical points are included in this release, as they will certainly change.  

TODAY HIGHLIGHTS:

• TODAY reduced the total viewer gap with GMA for the 4th consecutive week.  Versus the prior week, TODAY cut GMA’s lead by 19%
• TODAY averaged 4.612 million total viewers, leading CBS by +50% (+1.533 million)
• TODAY averaged 1.764 million A25-54 viewers, beating CBS by +74% (+752,000)
• TODAY’s 1.5 A25-54 rating led CBS by +88% (+7 tenths)
• TODAY placed first for the week in all 18-49 demo ratings
• TODAY cut GMA’s total viewer lead by 33% versus the same week last season and by 29% from 4Q’14/STD levels
• TODAY was the only morning news program to post a total viewer gain versus its 4Q’14/STD average
• Season-to-date, TODAY places first in all 18-49 demo ratings

RATINGS DATA:

Week of October 20

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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.