NEW YORK – October 2, 2014 – NBC’s TODAY continues to gain momentum and post significant ratings growth.  Year-to-date, TODAY has narrowed the total viewer gap with GMA by 9% versus the same period last year.   For the week of September 29, TODAY gained 30k in total viewers while GMA declined a whopping 127k versus the prior week.

TODAY also grew 127k in total viewers and 62k in A25-54 versus its 3Q’14 average.  TODAY ranks as the #1 morning news broadcast in A18-49 year-to-date.

TODAY HIGHLIGHTS:

• TODAY cuts total viewer gap with GMA By 9% year-to-date, versus the same time period last year
• TODAY ranks the number-one morning news show in A18-49 year-to-date
• Versus its 3Q’14 average, TODAY was up in total viewers (+3%, or +127,000) and A25-54 viewers (+4%, or +62,000)
• Week-to-week, TODAY added +30,000 total viewers (+1%) while GMA declined by -127,000 viewers (-2%)
• Last week, TODAY averaged 4.455 million total viewers, +41% (+1.291 million) more than CBS This Morning
• Last week, TODAY averaged 1.713 million A25-54 viewers, leading CBS by +69% (+698,000)
• Last week, TODAY’s 1.4 A25-54 rating beat CBS by +75% (+6 tenths)

RATINGS DATA:

Week of September 29

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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.