NEW YORK – September 24, 2014 – All next week, NBC’s TODAY will help kick off Breast Cancer Awareness Month with #PinkPower, a special series highlighting stories of bravery and survival. Joan Lunden, a breast cancer survivor, announced this morning on TODAY that she will serve as Special Correspondent for the #PinkPower series: http://www.today.com/health/joan-lunden-appears-people-magazine-cover-bald-beautiful-2D80171362 .

Throughout the week, Lunden will talk candidly about her emotional journey with breast cancer and share inspirational stories from other courageous survivors. On Wednesday, October 1, the first day of Breast Cancer Awareness Month, Joan will encourage women with breast cancer to take off their wigs on TODAY’s plaza.

As part of #PinkPower, TODAY’s Orange Room and plaza will go pink in support of the cause. TODAY encourages viewers to join the conversation on social media and share photos of their pink pride using #PinkPower. Submitted photos may be featured throughout TODAY’s coverage. For more information on #PinkPower visit TODAY.com.

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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager, and Don Nash is the executive producer.