‘TODAY’ IS #1 MORNING SHOW ACROSS THE BOARD SEASON-TO-DATE

TODAY Tops GMA in Key Demo for 114 Straight Weeks, Its Best Demo Streak in Nearly 6 Years

TODAY Wins A18-49 Demo for 134 Consecutive Weeks

TODAY Retains Most Audience Year-Over-Year

NEW YORK – March 6, 2018 – NBC News’ TODAY is currently #1 in total viewers, A25-54 and A18-49 for the 2017-2018 season to date. TODAY also topped the competition in the key A25-54 demo once again for 114 straight weeks, marking its best streak in nearly six years, and won the A18-49 demo for a consecutive 134 weeks. Additionally, Year-over-year, TODAY retained the most audience in both total viewers and the key A25-54 demo, while ABC’s GMA posted double digit declines in both total viewers and A25-54.

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	3.08	12	4,237	0.83	1,067	1.25	1,503
CBS THIS MORNING	2.46	10	3,415	0.51	655	0.75	910
GOOD MORNING AMERICA	3.12	13	4,265	0.74	948	1.10	1,333

TODAY averaged 1.503 million A25-54 viewers, leading GMA by +170,000 (+13%) and CBS This Morning by +593,000 (+65%)

TODAY has now ranked #1 among A25-54 viewers for 114 consecutive weeks (best streak in nearly 6 years) and 130 of the last 131 weeks
Compared to the same week last season, TODAY increased its advantage over the competition: 73% higher vs. GMA and 4% higher vs. CBS
TODAY delivered a 1.25 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
GMA -14% vs. prior year in A25-54

TODAY averaged 1.067 million A18-49 viewers, +119,000 (+13%) more than GMA and +412,000 (+63%) higher than CBS

Among A18-49 viewers, TODAY has now posted 134 consecutive weekly wins and has finished #1 in 140 of the last 142 weeks and 151 of the last 155 weeks
Versus the same week last season, TODAY’s A18-49 lead over GMA improved by 24%
TODAY has now ranked #1 among A18-49 viewers for 97 consecutive daily broadcasts
TODAY’s 0.83 A18-49 rating led GMA by +0.09 points and CBS by +0.32 points

TODAY averaged 4.237 million total viewers, leading CBS This Morning by +822,000 (+24%)

Versus the same week last year, TODAY reduced GMA’s lead by 94% (-28,000 vs. -486,000 last year) and increased its advantage over CBS by 22% (+822,000 vs. +676,000 last year)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers