‘NBC NEWS DAILY’ WINS THE WEEK IN KEY A25-54 DEMO

Ranks as #1 Afternoon News Program on All of TV Season-to-Date

June 4, 2024 — NBC News Daily is the #1 afternoon news program on all of television in the key demo last week during its timeslot, according to Nielsen Media Research.

NBC News Daily averages 217,000 A25-54 viewers, leading GMA3 by +8,000 (+4%). Week-over-week, NBC News Daily was the only program up, increasing by +7% (+14,000).

Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3. NBC News Daily also leads all CNN and Fox News hours in both the key demo and total viewers during the 12-4 p.m. daypart.

Averaging 1.11 million total viewers, NBC News Daily is the only broadcast to increase total viewers versus the same week last season with +11% (+111,000) and narrowing its gap with GMA3 by 63%.

NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.

Source: Nielsen, L+SD, 5/27/2024-6/2/2024. Average audience based on regularly-titled telecasts.

For more information, contact:

Claudia Meyer-Samargia
NBC News
Claudia.MeyerSamargia@nbcuni.com

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