Ranks as #1 Afternoon News Program on All of TV Season-to-Date

May 29, 2024 — NBC News Daily is the #1 afternoon news program on all of television in the key A25-54 demo for May during its timeslot, according to Nielsen Media Research.

NBC News Daily averages 217,000 A25-54 viewers for the month of May, leading GMA3 and CNN, among others. The broadcast is also #1 in the A18-49 demo.

Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3. NBC News Daily also leads all CNN and Fox News hours in both the key demo and total viewers during the 12-4 p.m. daypart.

Versus the prior year, NBC News Daily improved its competitive position vs. GMA3 for the ninth consecutive month across-the-board. Averaging 1.104 million total viewers, NBC News Daily is the only broadcast to increase total viewers year over year, up +85,000 (+8%).

NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.

Source: Nielsen, L+SD, 4/29/2024-5/26/2024. Average audience based on regularly-titled telecasts.

For more information, contact:

Claudia Meyer-Samargia
NBC News

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