Ranks as #1 Afternoon News Program on All of TV Season-to-Date

May 14, 2024 — NBC News Daily is the #1 afternoon news program on all of television in the key demo last week during its timeslot, according to Nielsen Media Research.

Averaging 236,000 A25-54 viewers, NBC News Daily tops GMA3 by +14,000 (+6%) and is the only program up versus the prior year. The broadcast is also #1 in the A18-49 demo, ahead of GMA3 by +18,000 (+12%). 

Reaching 1.16 million total viewers, NBC News Daily hit a five-week high in total viewers and increased viewership by +103,000 (+10%) versus the prior week. NBC News Daily is the only broadcast to increase total viewers versus the same week last season, narrowing its gap with GMA3 by 69%.

Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3. NBC News Daily also leads all CNN and Fox News hours in both the key demo and total viewers during the 12-4 p.m. daypart.

NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.

Source: Nielsen, L+SD, 5/6/2024-5/12/2024. Average audience based on regularly-titled telecasts.

For more information, contact:

Claudia Meyer-Samargia
NBC News

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