NBC NIGHTLY NEWS WITH LESTER HOLT INCREASES TOTAL VIEWER & KEY DEMO AUDIENCES

‘Nightly News’ Delivers Best Start to Broadcast Season vs. ABC in 4 Years Across the Board

Season to Date, ‘Nightly News’ Improves Competitive Position Vs. ABC Across the Board

Week of March 18 Ratings Highlights

Nightly News increases total viewer and key A25-54 demo audience vs. last week
Nightly News continues its best start of the season vs. ABC in 4 years (since 2019-20) across the board
Season to date, Nightly News improves its competitive position versus ABC across the board, including by 51% in the A25-54 demo compared to the same time period last year

Week of March 18 Nightly Stats

Averages 6.169 million total viewers, topping CBS by + 1.482 million (+32%)
- Increases total viewership vs. last week by +257,000
- Week over week, Nightly News closes the total viewer gap vs. ABC by 6%
- Season to date, Nightly News narrows its total viewership gap vs. ABC by 9%
Averages 807,000 A25-54 viewers, topping CBS by +98,000 (+14%)
- Increases A25-54 audience vs. last week by +6,000
- Week over week, Nightly News closes the A25-54 gap vs. ABC gap by 17%
- Season to date, Nightly News narrows its A25-54 gap vs. ABC by 51%
Averages 523,000 A18-49 viewers, beating CBS by +68,000 (+15%)
- Week over week, Nightly News closes A18-49 gap vs. ABC by 28%
- Year over year, Nightly News narrows A18-49 gap vs. ABC by 9%
- Season to date, Nightly News narrows its A18-49 gap vs. ABC by 41%
Across digital, Nightly News delivered 12.7 million video viewers and 1.4 million hours viewed on & off network platforms
On YouTube, weekday episodes reached 650,000 views and 505,000 viewers

WEEK of MARCH 18-24, 2024

Note: CBS Evening News was based on a 3-day average (Mon-Wed) last week due to NCAA Men’s Basketball Tournament coverage on Thursday and Friday.