NBC NIGHTLY NEWS INCREASES KEY DEMO VIEWERSHIP WEEK OVER WEEK

Narrows A25-54 Gap vs. ABC vs. Last Week

Improves Total Viewership Gap vs. ABC Week Over Week

Season to Date, Closes A25-54 Gap vs. ABC by 22% vs. Same Time Period Last Year

Week of May 8: Ratings Highlights

  • Nightly News grows in the key demo vs. last week, increasing A25-54 viewership by +7,000
  • Nightly News is the #11 most-watched program in all of TV last week in total viewers, averaging 5.885 million total viewers, excluding specials, sports & syndication
  • Nightly News narrows A25-54 and total viewership gaps vs. ABC week over week
  • Season to date, Nightly News improves its competitive position versus ABC by 22% in the A25-54 demo compared to the same time period last year

Week of May 8: Nightly Stats

  • Nightly averages 5.885 million total viewers, topping CBS by +1.505 million (+34%)
  • Week over week, Nightly narrows its total viewership gap vs. ABC by 7%
  • Averages 876,000 A25-54 viewers, beating CBS by +203,000 (+30%)
  • Increases its key demo viewership by +7,000 vs. last week
  • Week over week, Nightly narrows its A25-54 gap vs. ABC by 2%
  • Averages 582,000 A18-49 viewers, topping CBS by +120,000 (+26%)
  • Across digital, Nightly delivers 14.1 million video views and 1.2 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached 888,300 views and 701,000 viewers

WEEK OF MAY 814, 2023

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS8765825,885
CBS EVENING NEWS6734624,380
ABC WORLD NEWS TONIGHT1,1257657,313

Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.

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