NBC NIGHTLY NEWS RANKS AS #3 MOST-WATCHED TV PROGRAM FOR THE WEEK WITH OVER 7 MILLION VIEWERS

Increases Total Viewership vs. Last Week

Improves Competitively Year-Over-Year By Double Digits vs. ABC, Including Narrowing A25-54 Gap for 15th Straight Week

Season to Date, ‘Nightly News’ Closes A25-54 Gap Vs. ABC by 26% vs. Same Time Period Last Year

Week of March 6: Ratings Highlights

  • Nightly News is the #3 most-watched program in all of TV last week in total viewers, averaging 7.070 million total viewers, excluding specials, sports & syndication
  • Nightly News increases total viewership by +2,000 vs. last week
  • Nightly News improves competitively in year-over-year measurements across the board by double digits, including narrowing the A25-54 gap vs. ABC for the 15th straight week
  • Season to date, Nightly News improves its competitive position versus ABC by 26% in the A25-54 demo compared to the same time period last year

Week of March 6: Nightly Stats

  • Averages 7.070  million total viewers, topping CBS by +2.103 million (+42%)
    • Increases viewership by +2,000 vs. last week
    • In year over year, Nightly cuts total viewership gap vs. ABC by 18%
  • Averages 1.098 million A25-54 viewers, beating CBS by +380,000 (+53%)
    • Nightly News cuts the year-over-year A25-54 gap vs. ABC by 28%
  • Averages 735,000 A18-49 viewers, leading CBS by +259,000 (+54%)
    • Nightly News cuts the year-over-year A18-49 gap vs. ABC by 11%
  • Across digital, Nightly delivers 16.0 million video views and 1.7 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached 902,000 views and 642,000 viewers

WEEK of MARCH 6-12, 2023

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS1,0987357,070
CBS EVENING NEWS7184764,967
ABC WORLD NEWS TONIGHT1,2978828,396

Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.

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