TODAY Tops GMA in Key A25-54 Demo
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – January 24, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.
TODAY Digital reached 13.6 million unique visitors last week, growing week over week.
Note: All three morning shows were based on 4-day averages (labeled as specials on Monday for the MLK Birthday holiday).
TODAY averaged 760,000 A25-54 viewers, beating Good Morning America by +11,000 (+2%) and leading CBS Mornings by +248,000 (+48%)
- TODAY has been #1 in A25-54 for 11 of the last 14 weeks and 14 of the last 20 weeks (including one tie). TODAY has also beaten CBS for 1,588 consecutive weeks (since 8/10/1992)
TODAY averaged 528,000 A18-49 viewers, leading CBS by +196,000 (+59%)
- TODAY has ranked ahead of CBS for 1,588 straight weeks in A18-49 (since 8/10/1992)
TODAY averaged 2.889 million total viewers, leading CBS by +518,000 (+22%)
- TODAY has beaten CBS for 1,588 consecutive weeks (since 8/10/1992)
TODAY reached 13.6M unique visitors (1% WoW)
- The brand drove 24M video views across on and off net platforms
2022-23 SEASON-TO-DATE (9/19/2022-1/22/2023)
TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th consecutive year