TODAY Tops GMA in Key A25-54 Demo

TODAY Is #1 in Key Demo Season to Date for 8th Straight Year

NEW YORK – January 24, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. 

Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.

TODAY Digital reached 13.6 million unique visitors last week, growing week over week.


Note: All three morning shows were based on 4-day averages (labeled as specials on Monday for the MLK Birthday holiday).

TODAY averaged 760,000 A25-54 viewers, beating Good Morning America by +11,000 (+2%) and leading CBS Mornings by +248,000 (+48%)

  • TODAY has been #1 in A25-54 for 11 of the last 14 weeks and 14 of the last 20 weeks (including one tie). TODAY has also beaten CBS for 1,588 consecutive weeks (since 8/10/1992)

TODAY averaged 528,000 A18-49 viewers, leading CBS by +196,000 (+59%)

  • TODAY has ranked ahead of CBS for 1,588 straight weeks in A18-49 (since 8/10/1992)

TODAY averaged 2.889 million total viewers, leading CBS by +518,000 (+22%)

  • TODAY has beaten CBS for 1,588 consecutive weeks (since 8/10/1992) 

TODAY reached 13.6M unique visitors (1% WoW)

  • The brand drove 24M video views across on and off net platforms

2022-23 SEASON-TO-DATE (9/19/2022-1/22/2023)

TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th consecutive year

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