NBC NIGHTLY NEWS IMPROVES COMPETITIVELY WEEK-OVER-WEEK IN TOTAL VIEWERS

Ranks as #5 Most-Watched Program for the Week 

Marks Most Narrow Total Viewer Gap vs. ABC in 4 Weeks

Only Evening Newscast to Grow in A18-49 in Week-Over-Week Measurements, Hits 5-Week High in Demo

Week of Oct 31 Ratings Highlights

  • Nightly News continues to improve competitively week-over-week, cutting the total viewer gap vs. ABC by 7%, its most narrow total viewer gap vs the network in 4 weeks (since 10/3/22)
  • Nightly News is the #5 most-watched program in all of TV last week with 6.598 million viewers, excluding specials, sports & syndication.
  • Nightly News hits a 5-week high in A18-49 and is the only network to grow in the demo, with 771,000 A18-49 viewers
  • In year-over-year measurements, Nightly narrows the A25-54 gap vs. ABC by 2%

Week of Oct 31: Nightly Stats

  • Averages 6.598 million total viewers, topping CBS by +1.815 million (+38%)
    • In week over week, Nightly cuts the total viewer gap vs. ABC by 7%, its most narrow total viewer gap vs the network in 4 weeks (since 10/3/22)
  • Averages 1.116 million A25-54 viewers, beating CBS by +327,000 (+41%)
    • In year over year, Nightly News narrows A25-54 gap vs. ABC by 2%
  • Averages 771,000 A18-49 viewers, leading CBS by +261,000 (+51%)
    • Nightly News marks a five-week high in A18-49 viewers and is the only evening news broadcast to grow in week-over-week measurements, up +12,000
  • In week over week, Nightly News narrows A18-49 gap vs. ABC by 18%
  • Across digital, Nightly saw 9.8 million video views and 1.2 hours viewed on & off network platforms, including clips and full episodes
  • On YouTube, full episodes reached 743,000 views and 582,000 viewers

WEEK OF 10/31/22

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS1,1167716,598
CBS EVENING NEWS7895104,783
ABC WORLD NEWS TONIGHT1,2949187,842

Note: Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.

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