NBC NIGHTLY NEWS WINS FRIDAY – #1 EVENING NEWSCAST IN THE KEY A25-54 DEMO

Increases Competitively By Double Digits Vs. ABC in Week-Over-Week & Year-Over-Year Measurements

Season-to-Date, Nightly is the Only Evening Newscast to Grow in Total Viewers Vs. Same Week Last Season

Week of Oct 3 Ratings Highlights

  • Nightly News is #1 in the key A25-54 demo on Friday with 995,000 viewers, topping ABC’s World News Tonight by +14,000. For the week, Nightly also marks the most narrow A25-54 demo gap vs. the network in nearly a year (since 11/22/21)
  • Nightly News increases competitively by double digits vs. ABC across the board in year-over-year & week-over-week measurements
  • Nightly News marks its closest gap vs. ABC in total viewers since July (week of 7/4/22)
  • Season-to-date, Nightly News is the only evening newscast to grow in total viewers vs. the same week last season, up +68k

Week of Oct 3 Nightly Stats

  • Averages 6.529 million total viewers, topping CBS by +1.901 million (+41%)
    • In week over week, Nightly News narrows the total viewership gap vs. ABC by 38% and marks its closest gap vs. the network in over three months (since 7/4/22)
    • In year over year, Nightly News narrows the total viewership gap vs. ABC by 27%
    • Season-to-date, Nightly News is the only evening newscast to grow in total viewers  vs. the same week last season, up +68k
  • Averages 1.072 million A25-54 viewers, leading CBS by +332,000 (+45%)
    • In week over week, Nightly News improves the A25-54 demo gap vs. ABC by 50%, marking its most narrow gap vs. the network in nearly a year (since 11/22/21)
    • In year over year, Nightly News improves the A25-54 demo gap vs. ABC by 18%
  • Averages 732,000 A18-49 viewers, beating CBS by +224,000 (+50%) 
    • In week over week, Nightly News improves the A18-49 demo gap vs. ABC by 46%
    • In year over year, Nightly News improves the A25-54 demo gap vs. ABC by 14%
  • Across digital, Nightly News delivered 13.3 million video views and 1.5 million hours viewed on & off platforms, including clips and full episodes. 
  • On YouTube, full episodes reached 689,000 views and 672,000 viewers

WEEK of OCTOBER 3-9, 2022

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS1,0727326,529
CBS EVENING NEWS7404884,628
ABC WORLD NEWS TONIGHT1,2018207,407

Note: ABC World News Tonight was retitled on Monday, 10/3 and based on a 4-day average due to NFL Football airing live in prime.

Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations.

Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.

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