NBC NIGHTLY NEWS RANKS AS #3 MOST-WATCHED TV PROGRAM FOR THE WEEK, IMPROVES COMPETITIVELY WEEK-OVER-WEEK IN ACROSS THE BOARD

Increases A25-54 Viewership Vs. Last Week

Marks Most Narrow Total Viewer Gap vs. ABC in 6 Weeks

Week of August 22: Ratings Highlights

  • Nightly News is the #3 most-watched program in all of TV last week in total viewers, averaging 6.069 million total viewers, excluding specials, sports & syndication
  • Nightly News grows in the key 25-54 demo in week-over-week measurements
  • Nightly News improves gaps vs. ABC across the board in week-over-week & year-over-year measurements
  • Nightly News marks its most narrow total viewer gap vs. ABC in 6 weeks & closest A25-54 gap vs. the network in 7 weeks

Week of August 22: Nightly Stats

  • Averages 6.069 million total viewers, topping CBS by +1.617 million (+36%)
    • Marks most narrow total viewer gap vs. ABC in six weeks (since 7/11/22)
    • Nightly News cuts the week-over-week total viewer gap vs. ABC by 5%
    • Nightly News cuts the year-over-year total viewer gap vs. ABC by 4%
  • Averages 986,000 A25-54 viewers, beating CBS by +261,000 (+36%)
    • Increases A25-54 viewership by +6,000 in week-over-week measurements
    • Marks most narrow total viewer gap vs. ABC in seven weeks (since 7/4/22)
    • Nightly News cuts the week-over-week total viewer gap vs. ABC by 12%
    • Nightly News cuts the year-over-year total viewer gap vs. ABC by 28%
  • Averages 689,000 A18-49 viewers, leading CBS by +200,000 (+41%)
    • Marks most narrow total viewer gap vs. ABC in five weeks (since 7/18/22)
    • Nightly News cuts the week-over-week total viewer gap vs. ABC by 12%
    • Nightly News cuts the year-over-year total viewer gap vs. ABC by 2%
  • Across digital, Nightly delivers 12.5 million video views and 1.4 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached 785,000 views and 627,000 viewers

AUGUST 2022 RATINGS: NIGHTLY NEWS IMPROVES MONTH-OVER-MONTH IN KEY DEMOS

Ranks as #3 Most-Watched Broadcast for July

August 2022: Ratings Highlights

  • Nightly News improves in the key demos A25-54 & A18-49 in month-over-month measurements
  • Nightly News ranks as the #3 most-watched broadcast for the month, averaging 6.083 million viewers, excluding specials, sports & syndication
  • Nightly News continues to top CBS across the board, marking its 191 consecutive month of beating the network in total viewers and the key A25-54 demo 
  • Nightly News full episodes and clips delivered more than 55 million monthly video views across on & off network platforms, marking its strongest month across digital since April 2022

August 2022: Ratings Stats

  • Averages 6.083 million total viewers, topping CBS by +1.671 million (+39%)
    • Marks the 191 consecutive month of beating CBS in total viewers
  • Averages 979,000 A25-54 viewers, leading CBS by +261,000 (+36%), increasing the advantage by +20% vs. July
    • Increases A25-54 viewers in month-over-month measurements by +16,000
    • Marks the 191 consecutive month of beating CBS in A25-54
  • Averages 679,000 A18-49 viewers, beating CBS by +206,000 (+43%), increasing the advantage by +20% vs. July
    • Increases A18-49 viewers in month-over-month measurements by +11,000
    • Marks the 330 consecutive month of beating CBS in A18-40
  • In August, Nightly News full episodes and clips delivered more than 55 million monthly video views across on & off network platforms
    • Marks strongest month since April 2022 and the second straight month that Nightly reached more than 50 million monthly video views
  • On YouTube, Nightly News full episodes reached 781,000 video views and 625,000 video viewers

Week of August 22, 2022

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS9866896,069
CBS EVENING NEWS7254894,452
ABC WORLD NEWS TONIGHT1,2258867,226

August 2022

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS9796796,083
CBS EVENING NEWS7184734,412
ABC WORLD NEWS TONIGHT1,2648937,376

Note: For the week of 8/22/22, NBC Nightly News and CBS Evening News were both based on 4-day averages due to retitling on Friday, 8/26.

Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research.

NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco.

Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.

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