NBC NIGHTLY NEWS RANKS AS #4 MOST-WATCHED TV PROGRAM, INCREASES KEY DEMO VIEWERSHIP VS. LAST WEEK

Marks Most Narrow A25-54 Gap vs. ABC in Six Weeks

Improves Gaps vs. ABC Across the Board in Year-Over-Year Measurements

Season to Date, ‘Nightly News’ Improves Competitive Position Vs. ABC by 19% in Total Viewers, 17% in A25-54 & 33% in A18-49 vs. Same Time Period Last Year

Week of May 2: Ratings Highlights

  • Nightly News is the #4 most-watched program in all of TV last week in total viewers, averaging 6.461 million total viewers, excluding specials, sports & syndication
  • Nightly News increases its key demo audiences in week-over-week measurements
  • Nightly News marks its most narrow A25-54 gap vs. ABC in six weeks (since 3/21/22)
  • Nightly News is in its 9th consecutive month of continuing its upward trend of improving in total viewers vs. ABC, cutting the year-over-year viewership gap by 8% during the most recent week
  • Nightly News is in its 6th consecutive month of continuing its upward trend of improving in A25-54 vs. ABC, closing the year-over-year viewership gap by 12% during the most recent week
  • Season to date, Nightly News improves its competitive position versus ABC by 19% in total viewers, by 17% in the A25-54 demo and by 33% in the A18-49 demo compared to the same time period last year

Week of May 2: Nightly Stats

  • Averages 6.461 million total viewers, topping CBS by +1.840 million (+40%)
    • In year over year, Nightly News narrows the total viewership gap vs. ABC by 8%, in its ninth consecutive month of its upward trend of improving in total viewers
  • Averages 1.075 million A25-54 viewers, leading CBS by +316,000 (+42%)
    • Nightly News increases its A25-54 demo by +26,000 vs. last week, marking its closest gap vs. ABC in six weeks (since 3/21/22)
    • In week over week, Nightly News narrows the A25-54 demo gap vs. ABC by 25%
    • In year over year, Nightly News narrows the A25-54 gap vs. ABC by 12%, in its sixth consecutive month of its upward trend of improving in the key demo
  • Averages 747,000 A18-49 viewers, beating CBS by +221,000 (+42%)
    • Nightly News increases its A18-49 audience by +18,000 vs. last week
    • In week over week, Nightly News narrows the gap vs. ABC by 26%
    • In year over year Nightly News narrows the gap vs. ABC by 8%
  • Across digital, Nightly News saw 13.1 million video views and 1.4 million hours viewed on & off platforms, including clips and full episodes
  • On YouTube, weekday episodes reached 843,000 views and 641,000 viewers
ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS1,0757476,461
CBS EVENING NEWS7595264,621
ABC WORLD NEWS TONIGHT1,3459167,846

NOTE: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research.

NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco. 

Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInEmail this to someone