TODAY Wins 338 out of 346 Weeks in A25-54

TODAY Is #1 in Key Demo Season to Date for 7th Straight Year

NEW YORK – April 19, 2022 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54. The win marks 338 out of the last 346 weeks in first place. 

At this point in the season, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight.  

Last week, TODAY Digital reached 13.7  million unique visitors. 


TODAY averaged 764,000 A25-54 viewers, leading GMA by +33,000 (+4%) and leading CBS by +240,000 (+46%)

  • TODAY has beaten ABC for 15 consecutive weeks (since 1/3/2022) and 339 of the last 346 weeks while ranking ahead of CBS for 1,548 straight weeks (since 8/10/1992)

TODAY averaged 553,000 A18-49 viewers, beating GMA by +69,000 (+14%) and leading CBS by +211,000 (+62%)

  • Versus prior week, TODAY was the only morning show to increase among A18-49 viewers (+1%, or +4,000) while increasing its leads over both GMA (more than seven-fold) and CBS (16% higher).   

TODAY averaged 2.905 million total viewers, leading CBS by +380,000 (+15%)

Last week, TODAY Digital reached 13.7 million unique visitors. 

  • The brand drove 33M video views across on and off net platforms 
  • TODAY All Day delivered 239K hours, slightly below its recent performance
  • TODAY podcasts reached 413K downloads, its 2nd best week on record

2021-22 SEASON-TO-DATE (9/20/2021-4/17/2022)

TODAY has now ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row (and 29 of the last 30 years)

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInEmail this to someone