TODAY IS #1 IN KEY DEMO

TODAY Wins 337 out of 345 Weeks in A25-54

TODAY Is #1 in Key Demo Season to Date for 7th Straight Year

NEW YORK – April 12, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. The win marks 337 out of the last 345 weeks in first place. 

At this point in the season, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight.  

Last week, TODAY Digital reached 14.2  million unique visitors. 

TODAY HIGHLIGHTS:

TODAY averaged 799,000 A25-54 viewers, leading GMA by +38,000 (+5%) and leading CBS by +269,000 (+51%)

  • TODAY has beaten ABC for 14 consecutive weeks (since 1/3/2022) and 338 of the last 345 weeks while ranking ahead of CBS for 1,547 straight weeks (since 8/10/1992)

TODAY averaged 550,000 A18-49 viewers, beating GMA by +10,000 (+2%) and leading CBS by +183,000 (+50%)

TODAY averaged 2.925 million total viewers, leading CBS by +461,000 (+19%)

  • TODAY has beaten CBS for 1,547 consecutive weeks (since 8/10/1992)

Last week, TODAY Digital reached 14.2  million unique visitors. 

  • The brand drove 23M video views across on and off net platforms 
  • TODAY All Day delivered 257K hours, slightly below its recent performance 
  • TODAY podcasts reached 362K downloads, also slightly below recent levels

 2021-22 SEASON-TO-DATE (9/20/2021-4/10/2022)

TODAY has now ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row

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