TODAY Wins 334 out of 342 Weeks in A25-54

TODAY Grows Demo Lead Over GMA Week Over Week 

TODAY Is #1 in Key Demo Season to Date for 7th Straight Year

NEW YORK – March 15, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. The win marks 334 out of the last 342 weeks in first place. 

TODAY grew its demo lead over GMA versus the previous week and has narrowed the total viewer gap with GMA this season versus the prior year. At this point in the season, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight. Last week, TODAY Digital reached 12.4 million unique visitors. 



​​TODAY averaged 768,000 A25-54 viewers, beating GMA by +55,000 (+8%) and leading CBS by +254,000 (+50%)

  • TODAY has beaten GMA for 11 consecutive weeks (since 1/3/2022) and 335 of the last 342 weeks
  • Week over week, TODAY improved its A25-54 viewership advantage vs. ABC by 22% (+55,000 vs. +45,000 prior week)

TODAY averaged 546,000 A18-49 viewers, beating ABC by +30,000 (+6%) and leading CBS by +168,000 (+44%)

TODAY averaged 2.775 million total viewers, leading CBS by +459,000 (+20%)

Last week, TODAY reached 12.4M unique visitors. 

  • The brand drove 29M video views across on and off net platforms
  • TODAY All Day delivered 269K hours viewed, one of its top 10 weeks ever 
  • TODAY podcasts reached 382K downloads, also one of its top 10 weeks ever (14% WoW)

 2021-22 SEASON-TO-DATE (9/20/2021-3/20/2022)

TODAY has ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row (and 29 of the last 30 years)

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