October 7, 2021 – NBCUniversal News Group has launched a reimagined commerce destination, giving readers high-quality, expertly-sourced product and service recommendations. Select will help audiences upgrade their lives through smart, shoppable guides and expert advice.

Available at NBCNews.com/Select and CNBC.com/Select, some of Select’s launch content includes: 

Consumers who are looking to make important and informed purchase decisions often begin their research by searching online, but the top search results aren’t always from reputable sources. Select will publish shoppable wellness, tech and money content to help readers shop smarter, giving them the trusted information and inspiration they need to feel confident about their purchases. 

Select is online shopping, simplified. We guide our audience through the decision-making process via, honest and straightforward service journalism that both solves a need and inspires growth,” said Ashley Parrish, SVP of Commerce for NBCU News Group.

Select will also be launching weekly newsletters, delivering the best of its shoppable content straight to readers’ inboxes. Sign up here to be one of the first to receive the Select newsletter and follow them on FacebookTwitterInstagram and TikTok.

Since launching its commerce program in late 2017, NBCU News Group Commerce has seen significant growth. In addition to SelectShop TODAY offers readers an easy way to find and purchase products featured on the broadcast, a dedicated Steals & Deals section, dozens of gift guides for every occasion, as well as shoppable fashion, beauty and wellness content and more. TODAY All Day, the morning show’s streaming lifestyle channel, also offers weekly shoppable streaming content: Shop All Day – the new weekly shoppable series streaming Thursdays – brings viewers must-have finds and the hottest items to make their lives easier; and Shop TODAY with Jill Martin – the new monthly shop-while-you-watch streaming show – helps viewers find product solutions to everyday problems and an easy-to-purchase shopping experience. Shop TODAY with Jill Martin will also host two one-hour shoppable streaming specials, produced for Peacock later this Fall. 


For more information, contact: 

Emily Passer
NBC News Digital

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