Wins 270 out of 272 Weeks in A25-54

Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season 

NEW YORK – March 16, 2020 – NBC News’ TODAY was again the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. The win marks 270 out of 272 weeks in first place. For six straight years TODAY has been the number-one morning show in the all-important key demo at this point in the season. 

Additionally, TODAY Digital continues to grow in visitors and video starts, year-over-year. Across all platforms, TODAY saw more than 14 million unique visitors and nearly 40 million video starts last week.


WEEK OF MARCH 8-14, 2021

TODAY averaged 1.012 million A25-54 viewers, leading GMA by +106,000 (+12%) and CBS This Morning by +331,000 (+48%)

  • TODAY has now ranked #1 in the key demo for 81 consecutive weeks and 270 of the last 272 weeks

TODAY averaged 719,000 A18-49 viewers, outperforming GMA by +104,000 (+27%) and CBS by +309,000 (+69%)

TODAY averaged 3.366 million total viewers, +107,000 (+3%) more than CBS This Morning  

TODAY Digital continues to grow in visitors and video starts, year-over-year. 

  • Across all platforms, TODAY reached 14.2M unique visitors (+3% YoY) and 39M video starts (+5% YoY) last week

2020-21 SEASON-TO-DATE (9/21/2020-3/14/2021)

TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years 

TODAY’s A25-54 advantage over GMA (+95,000) is 3% higher than the same point last season 

TODAY’s A18-49 lead over GMA (+114,000) is on par with prior year, tied for it biggest advantage since the 2017-18 season


Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInEmail this to someone