Record month for MSNBC and TODAY video views and unique visitors

NBC News Digital sees year-over-year growth in unique visitors, video views and hours watched

February 18, 2021 — NBC News Digital had its best January ever, growing its video views by 86% year-over-year to reach more than 1.2 billion video starts for the second time in three months. NBC News Digital also reached 115 million hours viewed across its platforms, up +208% year-over-year.

It was the best month ever for News Digital’s owned platforms with more than 223 million video views (+21% year-over-year). MSNBC specifically drove more than 100 million on-net video views, breaking records and exceeding its record November 2020 levels. 

NBC News NOW had more than 46 million hours viewed in January, up more than 30x year-over-year. It was the streaming platform’s second best month ever. Viewers watched NBC News NOW on-net for an average of 42 minutes at a time. 

According to comScore, NBC News Digital reached 141 million unique visitors in January, up 20% year-over-year. It was one of News Digital’s top three largest audiences ever. TODAY (60 million unique visitors) and MSNBC (29 million unique visitors) both reached record audience levels, with NBC News having its third best audience month ever. 

Additional highlights: 

  • NBCNews.com saw more than 100 million unique visitors, their third best month ever. 
  • More than 90% of NBC News Stay Tuned viewers are under the age of 35.
  • MSNBC.com saw a record 470 million video views and 29 million unique visitors.
  • TODAY Digital saw a record 200 million video views and 60 million unique visitors. 
  • News Digital saw a record 94 million video views on Twitter.
  • The NBC News mobile app had one of its three largest audiences ever with 1.7 million users accessing the app in January.

*Sources: Comscore Media Metrix, January 2021, U.S. desktop internet population 2+ and mobile internet population 13+ years old; Adobe Analytics and Partner Portals, January 2021

For more information, contact: 

Emily Passer
NBC News Digital

About NBCUniversal News Group: 

More Americans watch NBC News, MSNBC and CNBC than any news organization in the world. NBC News’ leading and award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC. MSNBC is the #2 network across all of cable and the premiere destination for breaking news, award-winning content, in-depth analysis and informed perspectives. CNBC is the recognized world leader in business news and provides real-time financial market coverage, business and general news content, and primetime reality programming, consumed by more than 557 million people per month across all platforms. The rapidly-growing NBC News Digital Group – including its streaming news services NBC News NOW and TODAY All Day – and the network’s award-winning original podcast and audio unit provide continuous content to consumers wherever they are, whenever they want it.

NBC News, MSNBC and CNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.

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