TODAY Wins 153 Consecutive Weeks in Key Demo, Best Streak in 6 Years

Year Over Year, TODAY’s Season-to-Date Total Viewer Gap Vs. GMA Is 72% Closer

NEW YORK – December 4, 2018 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the sixth consecutive week, its best across-the-board streak since January. TODAY has now won the key demo A25-54 for 153 straight weeks, its best demo streak in over six years. Season to date, TODAY’s total viewer gap versus GMA is a whopping 72% closer versus the same period last year.  TODAY has increased its key demo lead by double-digits and is posting its closest total viewer margin versus GMA in seven years.

TODAY HIGHLIGHTS:

Program	P25-54 Rtg	P25-54 Imps	P18-49 Rtg	P18-49 Imps	P2+ Imps
TODAY	1.16	1,397	0.76	982	4,254
CBS THIS MORNING	0.73	875	0.48	625	3,311
GOOD MORNING AMERICA	1.05	1,269	0.73	940	4,231

TODAY averaged 1.397 million A25-54 viewers, leading GMA by +128,000 (+10%) and CBS This Morning by +522,000 (+60%)

• TODAY has now ranked #1 among A25-54 viewers for 153 consecutive weeks (best streak in over six years) and 169 of the last 170 weeks
• TODAY delivered a 1.16 A25-54 rating, +0.11 points ahead of GMA and +0.43 points more than CBS

TODAY averaged 982,000 A18-49 viewers, +42,000 (+5%) ahead of GMA and +357,000 (+57%) higher than CBS

• TODAY delivered a 0.76 A18-49 rating, +0.03 points more than GMA and +0.28 points better than CBS

TODAY averaged 4.254 million total viewers, leading GMA by +23,000 (+1%) and CBS This Morning by +943,000 (+28%)

• TODAY has now ranked #1 among total viewers for six consecutive weeks, its best streak since the beginning of 2018
• TODAY’s total viewership was up +39,000 (+1%) week-over-week

SEASON-TO-DATE (9/24/2018-12/02/2018)

TODAY ranks #1 among A25-54 and A18-49

• In A25-54, TODAY’s lead vs. GMA is up 41% while its lead over CBS is up 10%

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

• TODAY’s total viewer advantage over CBS is up 66% vs. the same period last season (+965,000 vs. +582,000 last season)
• TODAY’s total viewer gap vs. GMA is 72% closer than the same period last season (-36,000 in the first 10 weeks of current season vs. -130,000 deficit last year)
  • This is TODAY’s closest total viewer margin vs. GMA in seven years