“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS THE WEEK

#1 in Key Demo for 18 Straight Weeks   

#1 Most Watched Season to Date in Key Demo

#1 in A18-49 for 14 of the Last 15 Weeks

DECEMBER 4, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of November 26, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in five seasons.

The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers, besting ABC World News Tonight by +78,000 viewers (+4%) and CBS Evening News by +698,000 viewers (+53%). Nightly News has won the key demo for 18 consecutive weeks. Additionally, the broadcast grew its key demo audience week-over-week.

This week, Holt leads NBC News’ coverage of the events honoring President George H.W. Bush, alongside Savannah Guthrie. Holt will also anchor NBC Nightly News from Washington D.C. throughout the week. NBC News’ coverage of the memorial service for the 41st president begins at 9 a.m. ET live from the Washington National Cathedral on Wednesday, December 5.

For the week of November 26, Nightly News averaged 1.3 million A18-49 viewers topping ABC by +81,000 (+6%) and CBS by +414,000 viewers (+45%). Nightly News has won A18-49 for 14 of the past 15 weeks.

Nightly News averaged 9.0 million total viewers for the week of November 26 leading CBS Evening News by 2.6 million total viewers (+41%).

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Weekly Highlights:

  • Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +78,000 viewers (+4%) and CBS by +698,000 (+53%).
  • Nightly News has won the key demo for 18 consecutive weeks.
  • Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +81,000 viewers (+6%) CBS by +414,000 (+45%).
  • Nightly News has won A18-49 for 14 of the past 15 weeks.
  • Nightly News averaged 9.0 million total viewers, beating CBS by +2.6 million (+41%).

Season Highlights:

  • Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
  • Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.

Week of November 26 – November 30, 2018:

Total Viewers     A25-54 Rating     A25-54 Viewers     A18-49 Rating     A18-49 Viewers    
NBC     9.007 1.66 2.008 1.03 1.331
CBS 6.400 1.09 1.310 0.71 0.917
ABC 9.144 1.60 1.930 0.97 1.250

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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.

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For more information contact:

TJ Ducklo

NBC News

212-664-1913

tj.ducklo@nbcuni.com

Rachel Zuckerman

NBC News

212-664-3996

rachel.zuckerman@nbcuni.com

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