TODAY IS #1 IN KEY DEMO

TODAY Wins 141 Straight Weeks in A25-54

TODAY Tops GMA in Total Viewers Friday

TODAY Posts Best Total Viewer and Key Demo Deliveries in More Than 3 Months

NEW YORK – September 11, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 141 straight weeks, delivering its best streak in over six years. TODAY also topped the competition in total viewers, A25-54 and A18-49 on Friday. TODAY posted its highest total viewer and demo deliveries in more than three months.

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.81	12	3,887	0.76	979	1.14	1,379
CBS THIS MORNING	2.26	10	2,984	0.45	583	0.64	768
GOOD MORNING AMERICA	2.96	13	4,048	0.67	861	0.99	1,194

TODAY averaged 1.379 million A25-54 viewers, leading GMA by +185,000 (+15%) and CBS This Morning by +611,000 (+80%)

TODAY has now ranked #1 among A25-54 viewers for 141 consecutive weeks (best streak in six years) and 157 of the last 158 weeks
TODAY delivered a 1.14 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
TODAY had its highest A25-54 viewership in 16 weeks (since the week of 5/14/2018) and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)
TODAY delivered the biggest increase of A25-54 viewers week-over-week, up +71,000 (+5%)
TODAY has topped GMA by at least 150,000 A25-54 viewers in four consecutive weeks

TODAY averaged 979,000 A18-49 viewers, +118,000 (+14%) ahead of GMA and +396,000 (+68%) higher than CBS

TODAY delivered a 0.76 A18-49 rating, +0.09 points more than GMA and +0.31 points better than CBS
TODAY posted its highest A18-49 viewership in 15 weeks (since week of 5/21/2018)
Week-over-week, TODAY’s A18-49 viewership was up the most among the morning news shows (+77,000 or +9%) and saw wider advantages over the competition
TODAY has beaten GMA by at least 100,000 A18-49 viewers for three consecutive weeks, its best streak since February

TODAY averaged 3.887 million total viewers, leading CBS This Morning by +903,000 (+30%)

TODAY ranked #1 in total viewers on Friday (+90,000 over GMA)
TODAY’s total viewership hit an 14-week high (best since week of 5/28/2018), increasing by +79,000 viewers (+2%) compared to prior week
Compared to the same week last season, TODAY raised its advantage over CBS by 13%

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers