14.7 Million Watch the NBC and MSNBC Simulcast, More Than Any Primary Debate on Broadcast Television
Forum is #1 in Primetime on Wednesday
SEPTEMBER 8, 2016 — The NBC News Commander-in-Chief Forum drew a total of 14.7 million viewers on NBC and MSNBC, more than any broadcast network primary debate of this election cycle.
According to Nielsen Fast National data, the one-hour program averaged 4.0 million viewers A25-54 (3.3 rating) and 3.0 million viewers A18-49 (2.4 rating) on the NBC and MSNBC simulcast. The total Forum rating represents the NBC primetime airing (8 p.m. ET/PT), the 5 p.m. PT live airing on a selection of West Coast NBC affiliates, and the 8 p.m. ET MSNBC live airing.
The first joint event of the general election featuring presidential nominees Hillary Clinton and Donald Trump, moderated by Matt Lauer, was #1 in network primetime on Wednesday among total viewers and all key demos.
Of the total Forum audience, over 3.43 million viewers watched live on MSNBC, including 856,000 viewers A25-54.
The NBC News Commander-in-Chief Forum, co-hosted by the Iraq and Afghanistan Veterans of America, was held at the Intrepid Sea, Air & Space Museum in New York City.
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ABOUT NBC NEWS AND MSNBC
More Americans watch NBC News and MSNBC than any news organization in the world. NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press, and Dateline, as well as primetime specials and breaking news reports. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices – 24 hours a day, 7 days a week. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show and MSNBC radio channels and NBC News Radio on the iHeartMedia 24/7 News Network, provide continuous content to consumers wherever they are, whenever they want it.
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